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Smock featured by Weddings in Houston Magazine

The new issue of Weddings in Houston magazine is available today, and their stationery picks are a must-see! They highlighted six different invitation trends, including colorful florals, jewel tones, watercolors, vintage romance, art deco details, and modern metallics. Our Ashbourne invitation suite (with its pink vintage rose patterned envelope liners) was included with the florals, while our Vista suite was showcased in the collection of watercolor designs. Ingalls, a monogrammed suite with letterpress and foil details, was featured alongside a feminine selection of vintage invitations, and our modern Bloomsbury design was matched up with other modern foil stamped designs. Many thanks to Weddings in Houston for the feature! 

Weddings in Houston summer 2016Weddings in Houston summer 2016 stationery feature Weddings in Houston summer 2016 stationery feature Weddings in Houston summer 2016 stationery feature 

Sophisticated springtime rehearsal dinner invitations

For their springtime rehearsal dinner at the University Club of Memphis, Carolyn and Keithley customized our Chapman design with elegant laurels from our motif library. The invitations were printed in a sophisticated color palette of sage and dove inks on our ivory paper, and paired with a sage green watercolor envelope liner. Our Belmont die-cut shape added a sleek finish to this elegant invitation set!  

Letterpress rehearsal dinner invitations from Smock

letterpress ink colors: sage + dove | fonts + design: etienne + inigo; Chapman design  | paper: 2-ply ivory bamboo | sizes: S-6SQ | die-cut: Belmont style | envelope liner: watercolor 5 in sage | customization #32147 | Mrs. Post Fine Stationery & Gifts

Rustic green + gold Greely wedding invitations

Kelly and Corbett chose our Greely design for their spring wedding invitations. We worked with our friends at Paper Place to customize the suite, which included a gold matte foil stamped invitation and letterpress insert cards printed in rich vine ink. The modern-meets-rustic look of the fonts and motifs on the invitation mirrors the style of Brazos Hall in Austin – a modern new event space with rustic architectural elements like exposed brick and wood beams. We were checking out the #BrazosHall hashtag and spotted a peek of Kelly and Corbett’s ceremony space on Instagram – don’t their invitations match the space perfectly?! 

Rustic green + gold wedding invitations from Smock Rustic green wedding invitations from Smock

foil color: gold matte | letterpress ink color: vine | fonts + design: festus + sargent, Greely design | paper: 1-ply + 2-ply white bamboo | sizes: S-8 + S-6 + S-5 | customization #31788 | Paper Place 

Elegant gold calligraphy wedding invitations with foil envelope liners

We worked with the team at Houston Invitation Service to create Katherine and Stewart’s elegant gold calligraphy wedding invitations for their March celebration. The entire suite — invitations, die-cut reception cards, and reply cards — was printed in gold matte foil, along with the patterned backing on the reception cards and inner envelope liners. All of the design elements combined for a perfectly polished look for this black tie wedding at The Hobby Center in Houston! 

Custom gold foil wedding invitations with hand calligraphy from Smock Gold foil wedding invitations from Smock Gold foil stamped reception card from Smock with patterned backing

foil color: gold matte | fonts + design: lazlo + supplied calligraphy, custom design | paper: 1-ply + 2-ply white bamboo | sizes: S-8 + S-5SQ + S-5 | die-cut: Belmont style | back pattern + envelope liner: amble pattern in gold matte foil | customization #30696 | Houston Invitation Service 

Cimarron wedding invitations featured by The Knot

Trying to find the perfect invitation to match your wedding dress style? The Knot has you covered! They put together an amazing post pairing different wedding dress styles with invitations to complement each gown. Our rustic Cimarron letterpress wedding invitation design was paired up with the gorgeous Opal gown by Marchesa Notte for BHLDN. We think it’s a perfect pairing — visit The Knot for more ideas! 

Cimarron letterpress wedding invitations from Smock featured by The Knot

Greely wedding invitations featured by Weddings Unveiled Magazine

Our Greely invitation suite helped set the tone for this rustic chic shoot from the Spring / Summer 2016 Issue of Weddings Unveiled Magazine. Our friends at JCG Events coordinated the entire shoot,  while Anthology Co. Floristry created the amazing bouquet, centerpieces, and floral elements used throughout the day. Here are just a few of our favorite shots from this horse ranch wedding inspiration shoot, but you can see even more photographs over on Weddings Unveiled

Greely wedding invitations from Smock featured by Weddings Unveiled Magazine Greely wedding invitations from Smock featured by Weddings Unveiled Magazine in the spring / summer 2016 issueElegant bridal bouquet featured in Weddings Unveiled magazine shoot Equestrian wedding ideasGroom's boutonniere + keepsake boxRustic horse ranch wedding inspirationRustic meets modern wine barrel bar Sperry wedding tent, rustic table settings Sperry wedding tent + rustic table settings + horse ranch wedding inspiration      Elegant floral centerpieces Modern wedding cake with marsala sugar flower details

Photography: Katie Lopez Photography | Planning and Design: JCG Events | Venue: Estancia Culinaria in Redland, FL | Florals: Anthology Co. Floristry & Event Design | Cake: Earth and Sugar  | Invitation Suite: Smock letterpress by JCG Events | Rentals: Unearthed Vintage | Tableware: West Elm Downtown Dadeland in Miami, FL | Tent:Sperry Tents Miami | Lighting: Evoga Event Productions | Wedding Dress: Rivini by Rita Vinieris from Chernaya Bridal House | Ceremony Earrings: Hot Pink Showroom | Reception Dress: ABS by Allen Schwartz from Bloomingdale’s in Boca Raton, FL | Earrings: ABS by Allen Schwartz from Bloomingdale’s in Boca Raton, FL | Men’s Attire: Suit by Hugo Boss, shirt by Theory and bow tie by The Men’s Store at Bloomingdale’s from Bloomingdale’s in Boca Raton, FL | Men’s Shoes: Hugo Boss from Hot Pink Showroom | Makeup and Wardrobe Styling: Jenna DeBrino for Hot Pink Style | Hair: Amanda Miller for Hot Pink Style | Cinematography: Pinwheel Film Company

Sneak peek: new wedding invitation designs will be here soon!

We introduced our newest wedding album at the National Stationery Show earlier this month, and we can’t wait for you to see the new designs! The album features 12 wedding invitation suites with styles ranging from modern to vintage to traditional. New fonts, patterns, and colors can be found throughout the new suites, which will be available in stores this summer. Take a look at some of our new favorites! 

Linden wedding invitation suite from Smock

Above: our new Linden suite features bronze shine foil stamping on our white bamboo paper and a leafy vintage print pattern. The foil stamped menus are printed on our 100% recycled gray paper and complement the suite beautifully! 

New Prospect wedding invitations from Smock

The new Prospect suite features another new foil color: quartz! Darker than our rose gold foil, quartz has some seriously pink shine, and pairs perfectly with our jute ink. 

SC_A11A1614 Exeter wedding invitations from Smock

The vintage prints used on our modern Exeter suite are stunning – we love the classic black letterpress printing combined with the dramatic Dutch painting look of the patterns. 

Lennon foil stamped wedding invitations from Smock

Last but not least, show-stopper Lennon draws on some of our favorite trends: painterly patterns, modern script fonts, and the perfect amount of foil. The suite pairs tawny matte foil with black letterpress printing on the wedding invitation and throughout the suite, which also includes a chic photo save the date. 

These new designs will be available on our website soon – be sure to check out our invitation gallery for even more inspiration! 

Smock at the 2016 National Stationery Show

The 2016 National Stationery Show has quickly come and gone, so today we’re sharing a recap of our booth at this year’s show! Each year at NSS we introduce a variety of new products for both our everyday and custom lines, and highlights for this year include a new wedding album, lots of new cards, gift wrap, keepsake boxes, and 2017 calendars. All of these products will be available online soon, but for now here’s a peek at our displays. We decorated the booth with colorful tissue paper flowers to correspond with the new Flora collection envelope liners on display in the Bella Figura side of our booth. Take a look! 

Smock's booth at the 2016 National Stationery ShowSmock's 2016 National Stationery Show booth displaySmock's 2016 National Stationery Show booth display

We loved having calligrapher Sarah Hanna in our booth during the show offering on the spot calligraphy – it’s mesmerizing to watch her work!  

Sarah Hanna in the Smock booth at the 2016 National Stationery Show

And no Stationery Show would be complete without a trip to the Paper Party hosted by Oh So Beautiful Paper. We loved being sponsors again this year – here’s our team enjoying the event in front of the amazing display that My Mind’s Eye put together. So festive and fun! 

The Smock team at the 2016 Paper Party

Shopping the show: tips from Urbanic for a successful trip to the National Stationery Show!

Whether you’re a first-time attendee or a seasoned Stationery Show vet, we know you’ll appreciate these 10 helpful tips from Audrey Woollen, owner of Urbanic Paper Boutique in Venice, California. Audrey travels cross-country for the show, and her shop always features an amazing mix of carefully curated paper goods.

Audrey Woollen of Urbanic Paper Boutique

MAP OUT A PLAN: The NSS walking map is a great tool to use prior to the show. When I start receiving booth invitations, I add the booth numbers of the lines I am interested in visiting and keep tabs on the booths per aisle as destinations. I’ve learned from experience that it’s easy to accidentally miss a booth (especially the smaller ones) if I’m not intentional about finding them. I save the lines that are more comprehensive for me to write until my last day — since they take a lot of time, I try to really hone in and focus without distractions. 

Urbanic Paper Boutique

PLANNING TIPS FOR FIRST-TIME SHOW ATTENDEES: When you arrive, walk the show first to take it all in — and keep track of the booths you want to make sure to visit. After you’ve done a walk-through, it’s always a good idea to start in the middle of the show and work your way to both ends. This will prevent you from getting caught up in the traffic cluster of the end aisles during those peak show hours and will help kick off your show pace at a more even level that you may need as a first timer. 

Inside Urbanic Paper Boutique

GET ORGANIZED: I always come to the show with a notebook divided up by the months that I’m ordering for. That way I can mix up the product assortment, and keep track of what is coming in and when. This also helps budget out each month for our cost of goods and evens out the flow of entering and receiving.

As for show buying,  I write all of my orders as I go from booth to booth and comb through all of them by month a few days after the show. This is where the real work comes in: moving around delivery dates, referencing catalogs, and editing where needed.

Since I travel across the country for the show, I try not to take too many catalogs home from the booths. I request that they be sent out to me and only take the ones I feel that I’ll need to reference right away or lines that I’m considering writing but have not committed to yet.

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THINK AHEAD: I’m always on the lookout for product themes that go well together for promotional content. I’m always thinking ahead for store newsletters, features and merchandising concepts while I’m doing my buying.

Product displays at Urbanic Paper Boutique

FIND INSPIRATION: I let the booth displays, product trends and the pulse of the amazing NYC shops and restaurants fill my creative cup to overflowing with new inspiration for Urbanic. I take it all in and let this consolidated creative energy inspire and recharge me for store windows, line collaborations, special events and everything in between.

My phone back up charger is my #1 necessity at the show  (…besides food and water, of course!). I take photos of everything, which helps me document the inspiration and the goods we have coming in. It also makes for great social media content during the show and after.

Inside Urbanic Paper Boutique in Venice, California

STOP FOR A SNACK: There is a little deli called Frame just up the street from the Javits on 33rd Street. This is an amazing little place to stock up on good healthy snacks for the day or even a great place to hop out if you want to get some fresh air and an amazing salad. Keep in mind it’s not open on Sundays though — I forget every time!   

Whether you’re heading to show or following the action on Instagram, be sure to follow along with Audrey’s 68.4k followers on Instagram and see her snaps @urbanic! You can also see updates and new product sneak peeks on our account @smockpaper!  

all photos provided by Urbanic 

Trunk Show Event at the Bella Figura Flagship Store!

We’re hosting two events with our BFF Bella Figura at the Bella Figura Flagship Store! Join us on Saturday, May 14th from 2-6pm to meet calligrapher Ted Clausen, sip champagne, and enjoy sweet treats from Madison Lee’s Cakes! Ted will be offering on-the-spot calligraphy, so you’ll have the chance to have your name or favorite phrase calligraphed on a keepsake card like the ones shown below! On Wednesday, May 18th we’ll also be hosting an all-day trunk show event with in-house designer Brenda Fox and client coordinator Sarah Sadler. In addition to sips and sweets, we’re offering a trunk show special at both events: buy 75 invitation sets or more and get 25 free! 

The store is located at 1031 Lexington Avenue (at 74th Street) in the Upper East Side of Manhattan. We hope to see you at the events — RSVP on Facebook today

Join the invitation experts from Smock for a trunk show at the Bella Figura flagship store!Calligraphy keepsake cards from Ted Clausen Calligraphy keepsake cards from Ted Clausen

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