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Shopping the show: tips from Urbanic for a successful trip to the National Stationery Show!

Whether you’re a first-time attendee or a seasoned Stationery Show vet, we know you’ll appreciate these 10 helpful tips from Audrey Woollen, owner of Urbanic Paper Boutique in Venice, California. Audrey travels cross-country for the show, and her shop always features an amazing mix of carefully curated paper goods.

Audrey Woollen of Urbanic Paper Boutique

MAP OUT A PLAN: The NSS walking map is a great tool to use prior to the show. When I start receiving booth invitations, I add the booth numbers of the lines I am interested in visiting and keep tabs on the booths per aisle as destinations. I’ve learned from experience that it’s easy to accidentally miss a booth (especially the smaller ones) if I’m not intentional about finding them. I save the lines that are more comprehensive for me to write until my last day — since they take a lot of time, I try to really hone in and focus without distractions. 

Urbanic Paper Boutique

PLANNING TIPS FOR FIRST-TIME SHOW ATTENDEES: When you arrive, walk the show first to take it all in — and keep track of the booths you want to make sure to visit. After you’ve done a walk-through, it’s always a good idea to start in the middle of the show and work your way to both ends. This will prevent you from getting caught up in the traffic cluster of the end aisles during those peak show hours and will help kick off your show pace at a more even level that you may need as a first timer. 

Inside Urbanic Paper Boutique

GET ORGANIZED: I always come to the show with a notebook divided up by the months that I’m ordering for. That way I can mix up the product assortment, and keep track of what is coming in and when. This also helps budget out each month for our cost of goods and evens out the flow of entering and receiving.

As for show buying,  I write all of my orders as I go from booth to booth and comb through all of them by month a few days after the show. This is where the real work comes in: moving around delivery dates, referencing catalogs, and editing where needed.

Since I travel across the country for the show, I try not to take too many catalogs home from the booths. I request that they be sent out to me and only take the ones I feel that I’ll need to reference right away or lines that I’m considering writing but have not committed to yet.

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THINK AHEAD: I’m always on the lookout for product themes that go well together for promotional content. I’m always thinking ahead for store newsletters, features and merchandising concepts while I’m doing my buying.

Product displays at Urbanic Paper Boutique

FIND INSPIRATION: I let the booth displays, product trends and the pulse of the amazing NYC shops and restaurants fill my creative cup to overflowing with new inspiration for Urbanic. I take it all in and let this consolidated creative energy inspire and recharge me for store windows, line collaborations, special events and everything in between.

My phone back up charger is my #1 necessity at the show  (…besides food and water, of course!). I take photos of everything, which helps me document the inspiration and the goods we have coming in. It also makes for great social media content during the show and after.

Inside Urbanic Paper Boutique in Venice, California

STOP FOR A SNACK: There is a little deli called Frame just up the street from the Javits on 33rd Street. This is an amazing little place to stock up on good healthy snacks for the day or even a great place to hop out if you want to get some fresh air and an amazing salad. Keep in mind it’s not open on Sundays though — I forget every time!   

Whether you’re heading to show or following the action on Instagram, be sure to follow along with Audrey’s 68.4k followers on Instagram and see her snaps @urbanic! You can also see updates and new product sneak peeks on our account @smockpaper!  

all photos provided by Urbanic 

Smock + Bella Figura Trunk Show at Cambridge Street Papers

We’re heading to New Jersey! Join us this Saturday, April 25 from 11am – 4pm for a trunk show event at Cambridge Street Papers. We’re offering 25 free invitations with the purchase of 75 invitations or more to trunk show attendees. Email cambridgestpapers@yahoo.com to secure your spot today!

Smock + Bella Figura Trunk Show at Cambridge Street Papery

*The fine print: buy 75 get 25 promotion applies to wedding orders and can include invitations, reply cards, save the dates, menus, programs, or any other wedding-related stationery item.

Smock travels to Virginia!

Recently we sent Kyle, our lead client coordinator, and Mariel, our lead graphic designer, down to Virginia for a trunk show with our friends at The Dandelion Patch in Vienna, Virginia. Here’s a look at their beautiful shop before guests started arriving for the event!

The Dandelion Patch in Vienna, Virginia  The Dandelion Patch in Vienna, Virginia Displays at The Dandelion Patch ,ViennaThe Dandelion Patch in Vienna, Virginia

While they were in town for the event, Kyle and Mariel stopped in to see some of our other Smock dealers — including The Dandelion Patch in Georgetown! We spotted a few cute Smock customizations in their window display.

The Dandelion Patch in Georgetown

During their stop in Georgetown, Kyle and Mariel also paid a visit to our friends at Hitched. Specializing in both gowns and stationery, Hitched had some darling displays featuring their favorite Smock and Bella Figura invitations. And how cute is that window installation!?

Hitched Bridal Salon in Washington, DCHitched Bridal Salon in Washington, DC Hitched Bridal Salon in Washington, DC

Our team also popped into Just Paper & Tea, another stationery shop in the Georgetown neighborhood.

Just Paper & Tea in Georgetown

During their trip, Kyle and Mariel made time to see Toni at The Write Image, too. Toni’s home studio boasts many albums, including every Smock album and several from Bella Figura!

The Write Image

Our team also got a peek inside the Preppy Pink Pony’s brand new location in Mclean! They’re still getting settled in, but here’s a look at their colorful new counter display.

Smock visits the Preppy Pink Pony in Mclean Virginia The Preppy Pink Pony

Many thanks to our Smock dealers who made time to see our team!

Smock + Bella Figura Trunk Show at The Dandelion Patch

Join us this week with our BFF Bella Figura for a trunk show event at The Dandelion Patch! Clients who attend the trunk show and order before March 16, 2015, will receive 25 free invitations* with the purchase of 75 invitations or more. Reserve your spot today – we can’t wait to see you there!

Smock + Bella Figura Trunk Show at The Dandelion Patch

*The fine print: buy 75 get 25 promotion applies to wedding orders and can include invitations, reply cards, save the dates, menus, programs, or any other wedding-related stationery item. 

Beautiful window display + paper dress at Seaside Papery

We saw a peek of the gorgeous window display that’s up right now at Seaside Papery over on Instagram and just had to see more! Check out the amazing display that Jori and her team created — fluttering butterflies, glowing paper lanterns, papel picado and our favorite: an inspired dress made out of paper roses! The dress features a variety of papers in shades of pink, red, and papaya, including our Jute double-sided gift wrap.

Beautiful springtime window display at Seaside Papery  Beautiful springtime window display at Seaside Papery Beautiful springtime window display at Seaside PaperyBeautiful springtime window display at Seaside Papery

Photographs courtesy of Seaside Papery

Smock Store Spotlight: Marissa Allie Designs

Today we’re sharing a peek inside Marissa Allie Designs, a custom stationery studio based in New York City. Her sweet space is bright and cheery, with pops of pink and lots of artwork. Take a look inside!

Smock retailer Marissa Allie Designs

How she got started: When I began college, I started out studying graphic design at the School of Visual Arts. I learned the importance of typography, and grew to love the many ways a font can express the written word. Throughout my schooling, I explored various outlets such as visual presentation, fine arts & fashion merchandising.

All of those years of experience led to what I believe is my passion. I finally figured out that I could do something that let me continuously explore my creativity while guiding people to discover their wedding paper dreams…it was a no brainer! Friends and family began to ask me to help them with all sorts of paper items and eventually Marissa Allie Designs was up and running!

Smock retailer Marissa Allie Designs

Highlights and challenges: I love the look on clients face when they get to see the final invitation suite. It’s an accomplishment that we worked together to achieve, but it also means that their wedding day is becoming more and more of a reality!

The most challenging part is fitting within a clients budget while ensuring them that it is all worth it. Even though budgets can be a tricky task sometimes, I love taking on the challenge to make it work for the client without disappointments. I take pride in spending the time to make adjustments to an invitation suite without compromising the overall aesthetic the client is going for. This way we are all happy and always pleasantly surprised!

Smock retailer Marissa Allie Designs

5 prized possessions:

  1. A Jade bracelet that my husband bought for me on our honeymoon when we made a stop in Hong Kong. I wear it everyday, and it symbolizes protection.
  2. An oversized gold flower ring which was my Nana, Emma’s.  When she passed, each grandchild was given something of hers, and I always admired this ring.
  3. Another ring! This one from my other grandma Nanny, Lillian.  A pinky ring which is gold with rubies.  Since my hand is much smaller, it fits on my ring finger just right, it is a gem!
  4. My dogs memory box that I created, to store all of his things from when we first picked him up from the airport. He is a 2 year old Goldendoodle named Hudson Hoosier, and he is my furry little baby.
  5. Old photographs of my family from when my sister, brother and I were kids. We were so happy and our parents gave us so much love and support. Every now and then I glance at them and smile, because it reminds me how lucky I am to have an older sister who taught me the ropes and a younger brother to take care of!

Smock retailer Marissa Allie Designs

Essential stops in your neighborhood:  My shop is located in the heart of NYC, and as I tell my family & friends…I thrive off of this city.  There are endless amounts of places to explore.  I love taking walks over to Madison Square Park and making a pit stop at Eataly, before I head over to the Union Square Green Market.  In between, I hit up the local art & paper supply store Paper Presentation, as well as many of my fave stores on 5th Avenue!  From the time I leave my studio and get to Union Square I have had my share of sight seeing and entertainment for the day!

Many thanks to Marissa for giving us a peek inside her studio!

Smock Store Spotlight on Annie P. Paperie!

We recently had the pleasure of hosting Jessica Garwood, the art director and store manager of Annie P. Paperie in Perth, Australia. Jessica was in New York for the National Stationery Show and flew up to Syracuse for an afternoon to tour our studio. Today we’re sharing a tour of the Annie P. Paperie boutique and a little Q&A with Jessica – take a look!

Annie P. Paperie began its life 30 years ago as an art supply store. Then in 2002 the owner, Bob Poolman, decided to change everything and create a design stationery boutique, including designing our own range of papers. Today our main passion is working with our clients to design and print their ideal invitations and being able to offer Smock and Bella Figura’s wonderful range of letterpress and foil invitations gives us great joy! We love to source unique products from around the world so that our customers in Perth have access to the best of the best.

Inside Annie P. Paperie, a Smock retailer in Perth, AustraliaSmock albums on display at Annie P. Paperie in Perth, Australia

What do you love most about your job? What’s the most challenging part? I love coming to work in a creative environment every day, being surrounded by beautiful things and all of the great friends I’ve made since I started working at Annie P. Paperie. Most challenging is probably the drive to and from work – especially with the amount of road works we have in Perth at the moment!

Inside Annie P. Paperie, a Smock retailer in Perth, Australia

Does your shop support any special causes? Yes, we love to support local causes when we can! This includes donations of products and children’s birthday party workshops for fundraising events and providing boxes of our paper offcuts to nearby schools. Every year we also support the annual Variety WA Kids Christmas Party, which brings joy to sick, disadvantaged and special needs children at Christmas time.

Hottest color palette right now? Navy, blush and gold

Inside Annie P. Paperie, a Smock retailer in Perth, Australia

Name your top 5 prized possessions:  1. My cocker spaniel, Jack  2. Having Begun I Had To Go On – a screen print by Australian artist, James Jirat Patradoon 3. A collection of ceramic sugar skulls from Mexico 4. Photos of my family and friends. For the past 2 years I have been taking a photo a day and uploading it on Instagram. It’s great to reflect back on those memories. 5. My oblique pen holder and nibs. I started learning calligraphy last year and it has opened up a whole new world for me.

If someone is visiting your shop, what are the other essential stops in your neighborhood? Hire Society – just over the road – is a mecca for everything you would want to hire for an event or party. Typika – our favourite local café to visit for breakfast or lunch. It serves up delicious food and has a great atmosphere. Martineau’s Patisserie – our go to when we need a sweet treat. They have the best French pastries. Corner Store – a great selection of fun vintage homewares and gifts. Touched by Angels – amazing wedding stylists.

Inside Annie P. Paperie, a Smock retailer in Perth, Australia

Many thanks to Jessica for giving us a peek inside Annie P. Paperie!

Jessica from Annie P. Paperie visits Smock!

We were thrilled to host Jessica from Annie P. Paperie – one of our wonderful Smock dealers based halfway around the world in Perth, Australia! Jessica has been traveling through the U.S. and will be heading to the National Stationery Show next week. She flew up to Syracuse to meet the Smock team and take a tour. While she was here, Cathy showed her how to print on one of our Vandercook presses. Many thanks to Jessica for taking the time to come see us!

Jessica from Annie P. Paperie visited Smock + Boxcar Press this week!

Happy 4th Birthday, Gus & Ruby!

In August, we had the opportunity to be a part of Gus and Ruby’s 4th Birthday! We wanted to share some of the amazing photos taken by Emilie Inc Photography from the event. I jumped on the chance to travel to Portsmouth, New Hampshire to help them celebrate, and what fun we had! Samantha and Whitney are some pretty incredible ladies, and their impeccably curated store shows their passion and knowledge for beautiful paper goods. The space was dressed to the nines for the event, complete with a huge display of Smock product, a treats table (did someone say Blueberry Lemonade Popsicles?), and a pinwheel craft station. All in all, it was a perfect way to celebrate 4 successful years of business….here’s to 40 more!  

 
Smock teamed up with Gus & Ruby to celebrate their 4th birthday Gus & Ruby's 4th birthday party with Smock

Amy Graham Stigler’s Monograham Paper Boutique Celebrates 2 Year Anniversary!

We’re sending lots of happy birthday wishes to Monograham Paper & Gifts as the shop turns two today! Monograham is a carefully curated paper and gift boutique owned by Smock’s Creative Director, Amy Graham Stigler, and located in the heart of historic downtown Delafield, Wisconsin. The shop offers a lovely selection of stationery and letterpress cards, soaps, perfume, jewelry, books, frames, and more from many small independent businesses. Amy sources both local and national artisans to offer an inspired, eclectic mix of handcrafted goods. Here’s a peek inside Amy’s beautiful stationery boutique!

Letterpress card designer Amy Graham Stigler, creative director of Smock and owner of Monograham Paper, poses in her Delafield, WI paper boutique

Amy Graham Stigler, Creative Director of Smock, owns Monograham Paper & Gifts, a curated stationery & gift boutique in Delafield, WI

Check out the design studio of Smock's Creative Director, Amy Graham Stigler

Monograham Paper & Gifts is a stationery & gift shop in Delafield Wisconsin

Today we’re celebrating from afar, but we hear there’s a party going on in Delafield! Here are a few photos from last year’s celebration — doesn’t the festive decor make you wish you were there!? If you’re in the area, be sure to stop by today for Monograham’s two year anniversary celebration!

Monograham Paper celebrates their 2 year anniversary today!

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