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Our Printing Methods

Our Colors.

The colors below represent our standard ink and foil colors. On-screen representations will vary slightly from the printed pieces. To see printed samples, visit your nearest Smock retailer. Custom inks and photo printing are also available.

Letterpress.

Invented in the 1400’s by a German printer named Gutenberg, letterpress is the oldest printing process on the planet. Letterpress began as printing for the masses; it was how people once printed their books, their broadsides, their manuals, their pamphlets, their newspapers. Letterpress isn’t the easy way to print. Constant interaction is required between the pressperson and the press. Our presses are both finicky and old. But it’s worth it, because the final product is heavy with human warmth and uniqueness.

  • merlot
  • cardinal
  • deep red
  • cherry
  • coral
  • papaya
  • persimmon
  • apricot
  • flax
  • yolk
  • olive
  • vine
  • emerald
  • grass
  • lime
  • hazel
  • sage
  • spring
  • sea mist
  • peacock
  • ocean
  • tiffany
  • shimmer
  • cloud
  • pool
  • deep blue
  • midnight
  • navy
  • royale
  • sky
  • slate
  • azure
  • orchid
  • violet
  • eggplant
  • plum
  • wisteria
  • lavender
  • lilac
  • sangria
  • raspberry
  • azalea
  • hot pink*
  • neon pink*
  • pink
  • salmon
  • shell
  • whisper
  • pearl
  • sand
  • espresso
  • mocha
  • gold
  • camel
  • french vanilla
  • black
  • pewter
  • silver
  • ash
  • dove
  • jute
  • taupe
  • blind deboss (no ink)

*indicates a neon ink

Foil Stamping.

We love how foil stamping, like letterpress, draws on history. Think ancient texts adorned with with lavish gold accents, or leather book covers hand stamped by monks.  Some say the process stems back to ancient Egypt, where Egyptians pounded gold thinner than thin and used it to beautify mummies for burial.

Today, foil stamping uses a combination of heat, pressure, and metallic paper, and creates a beautiful impression with a bit of added shine.

  • gold matte
  • gold shine
  • bronze shine
  • copper shine
  • tawny matte
  • silver matte
  • silver shine
  • platinum shine
  • rose gold shine
  • quartz matte
  • fuchsia shine
  • red shine
  • pearl shine
  • mist shine
  • indigo shine
  • teal shine
  • black shine
  • white matte

Blind Embossing.

Unlike letterpress, where the printing plate is pushed into the paper (or debossed), embossing uses printing plates, pressure and heat to create a raised design. Blind embossing adds a lush tactile element that pairs perfectly with letterpress and foil stamping.

Digital Printing.

Digital printing allows us to add lots of colors to our designs. Unlike letterpress and foil stamping which can only print one color at a time, digital printing presses provide an array of colors all in one go. Though it’s a newer printing method, the quality and flexibility of digital printing has improved dramatically, and can now be used on thicker, unique stocks like our luxury smooth cotton.

  • merlot
  • cardinal
  • deep red
  • cherry
  • coral
  • papaya
  • persimmon
  • apricot
  • flax
  • yolk
  • olive
  • vine
  • emerald
  • grass
  • lime
  • hazel
  • sage
  • spring
  • sea mist
  • peacock
  • ocean
  • tiffany
  • shimmer
  • cloud
  • pool
  • deep blue
  • midnight
  • navy
  • royale
  • sky
  • slate
  • azure
  • orchid
  • violet
  • eggplant
  • plum
  • wisteria
  • lavender
  • lilac
  • sangria
  • raspberry
  • azalea
  • hot pink*
  • pink
  • salmon
  • shell
  • whisper
  • pearl
  • sand
  • espresso
  • mocha
  • gold
  • camel
  • french vanilla
  • black
  • pewter
  • silver
  • ash
  • dove
  • jute
  • taupe