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Smock Store Spotlight – Sugar Paper

We’re so happy to be able to share more photos and highlights of our West Coast travels! It was such a treat to be able to visit Sugar Paper when we were in LA  – it’s the most adorable stationery boutique with so much style and charm. Chelsea from Sugar Paper gave us the scoop on what’s trending, what they love & how they’re making the world a better place.

Is there a cause or charity your store supports? Tell us all about it:

Sugar Paper donates to a myriad of charities throughout the year.  Our clients are very philanthropic and we support their causes through donations.  This year, however, we have chosen pediatric cancer as our personal cause.  Jamie and I are both new mothers and a close friend recently lost her baby to a rare form of cancer.  Her battle was a tough fight and loss of baby Quinn has left a mark on our hearts.

What about your store are you most proud of? What makes you unique?

We’re proud of the Sugar Paper team.  The invitation business is driven by deadlines and our days can be very busy.  We feel lucky to work with a group of creative people who work extremely hard and make us laugh every day.  Laughter seems to make the load lighter.

What do you predict will be the biggest wedding or stationery trend for 2012?

Hand lettering is HUGE right now.  Clients are requesting hand lettered stationery + invitations more and more and we predict this will continue through the 2012 wedding season.

Hottest color palette right now?

The seasons tend to dictate hot color palettes.  Right now, Sugar Paper is loving crisp white, khaki and canary yellow.

If someone is visiting your store, what’s another essential stop in your neighborhood?

If you’re visiting our original location on Ensley Avenue, Clementine Bakery is a MUST.  The chocolate chip cookies are gooey in the middle and crisp on the edge – our favorite kind.  If you visit our Brentwood Country Mart location, the Mart is a destination in and of itself.  Caffe Luxxe serves artisanal coffee and Sweet Rose Creamery makes homemade ice cream that will knock your socks off.  The salted caramel is our personal favorite.

A huge thanks goes out to Chelsea for filling us in on everything Sugar Paper – if you’re in LA, be sure to stop in!!


**Be like Sugar Paper and support research for pediatric cancer by visiting any of the following foundations:

Pediatric Cancer Foundation

Alex’s Lemonade Stand

Pediatric Cancer Research Foundation

St. Jude’s Children’s Research Hospital