We are beyond thrilled to share a few articles and blog posts that our work has been featured in recently! We love it when the amazing editors, bloggers, and magazines out there decide to feature our stuff. Our first feature was from Brides magazine — which highlighted our Isle gift-tags.

Next up, Stationery Trends. The latest issue featured our Hekla design, a modern invitation with gorgeous chevron patterning — and  a new addition for 2011.

One of our beloved Smock retailers (the Stationer of New Orleans) was featured in the issue alongside a few pieces of custom Smock stationery!

Stationery Trends also gave Smock a few shout-outs in their summer edition, featuring our bee-autiful Honeycomb thank you cards, our gift wrap flowers from the National Stationery Show, and the oh-so-sweet Sugar & Spice greeting card.

Earlier this year, Greetings Etc. also showcased Smock  - Birthday Turtle made an appearance, and a few of our amazing Smock retailers (The Dandelion Patch, Paper & Chocolate, and Sweet Paper) were also featured!

And last – but certainly not least! – we were thrilled to see our calendars on Design*Sponge, our Pollen scratchpads and letterpress calendars on Oh So Beautiful Paper, and lots of letterpress love all-around from Design Crush, 100 Layer Cake, Paper Runway, Outblush, Paper Crave, and Invitation Crush. Thanks again to all of these amazing publications for choosing to feature Smock!

It’s that time of year again — the Smock letterpress holiday sale is back! This year, we’ve got even more options to choose from for custom letterpress holiday cards, and to make the holidays even sweeter, we’ve got a special promotion going on! Between now and December 1, all custom letterpress holiday orders will receive free printing on our luxury bamboo envelopes.  All you have to do is purchase the blank envelopes, fill out a coupon with your local Smock dealer and we’ll take care of the rest. Need some ideas for your holiday cards? Check out some of the customizations below!

These are just a few of the designs available for the 2011 holiday season — check out this slideshow on Flickr if you’re looking for more inspiration!

Got the back to school blues? This DIY is an adorable way to spruce up your school books (or any other books, for that matter) and it’s super easy! You will need:

• Your favorite Smock gift wrap (our picks from the left: Pageant, Plume, Jade, April, and Beetle)
• A ruler
• Scissors
• Tape
• A pen or pencil

To start, you’ll need to measure and cut your sheet of gift wrap to fit your book. We recommend giving a 3-4-inch margin on either side of the (open) book, and then a 1-2-inch margin above and below the book.

After you’ve cut your gift wrap, fold up the top and bottom of the sheet. Be sure that the folds are not shorter than the book. Use a few pieces of tape in the middle to keep everything straight.

Next, with the book inside, fold the paper in half, making sure the sides are even. Then, take the top part of the gift wrap and fold it neatly under the book’s cover. Repeat this step on the bottom.

After you’ve made even folds, carefully slip onto the book, securing the book’s cover into the little pockets that the folds create. Secure with tape.

Tada! We are loving the end result. And since our gift wrap is double-sided, you can alternate patterns – perfect for prettying up a set of books to display at home!

In San Fransisco, we had the chance to stop by a few more Smock retailers – first up: Paperwhirl. We spoke with Kitty, one of the owners of the trendy Union Square stationery shop.

What cause do your store support?

Paperwhirl tries to support local artists whenever possible – a lot of the cards and merchandise that we keep in the store comes from local artists in the Bay area.

What about your store are you most proud of?

We’re probably one of  the only independent businesses on Union Square – it’s mostly chains, and we’re one of the few small, privately owned shops in this area. We’re also proud of the fact that we’ve been in business for almost 30 years.

If someone is visiting your store, what’s another essential stop in your neighborhood?

I love this shop called Downtown – it’s got some really edgy, organic clothing.

What’s the hottest color palette out there right now?

We’ve been seeing lots of bright, happy colors lately – oranges, corals, and pinks have been really popular for summer.

Our next stop was to Cherish – a sweet shop with lots of paper love. They had a great studio set up that’s perfect for parties – we got to see one getting started during our visit! This particular party was a birthday and scrap-booking event, and looked like so much fun! There were tons of beautiful papers to be found throughout the shop – we couldn’t get enough.

Ryan from Cherish filled us in on the shop – check out our interview with him!

What cause does your store believe in? How does this impact the store?

We give lots of donations to auctions that benefit local schools throughout the city – we tend to do a lot of gift certificates for parties and studio space usage, so we donate a lot of our services.

What about your store are you most proud of? What makes you unique?

We’ve narrowed down our store image to be more about local artists – we have a lot of items in the shop that are made locally, and some we make ourselves. It’s a win-win – we love offering a selection of local goods, and it provides an opportunity for the artists to get exposure, too.

What do you predict will be the biggest wedding or stationery trend for 2012?

I’ve noticed lately that  a lot of brides are more mindful about the environment when it comes to their wedding stationery, and I think that trend is going to grow even more in 2012. They’re scaling back, trying to waste less paper, and making their selections extra special – choosing quality over quantity.

Thanks so much to Paperwhirl and Cherish for welcoming us with open arms! Be sure to stop in to these fabulous shops if you’re in the San Francisco Bay area!

We’re so happy to be able to share more photos and highlights of our West Coast travels! It was such a treat to be able to visit Sugar Paper when we were in LA  – it’s the most adorable stationery boutique with so much style and charm. Chelsea from Sugar Paper gave us the scoop on what’s trending, what they love & how they’re making the world a better place.

Is there a cause or charity your store supports? Tell us all about it:

Sugar Paper donates to a myriad of charities throughout the year.  Our clients are very philanthropic and we support their causes through donations.  This year, however, we have chosen pediatric cancer as our personal cause.  Jamie and I are both new mothers and a close friend recently lost her baby to a rare form of cancer.  Her battle was a tough fight and loss of baby Quinn has left a mark on our hearts.

What about your store are you most proud of? What makes you unique?

We’re proud of the Sugar Paper team.  The invitation business is driven by deadlines and our days can be very busy.  We feel lucky to work with a group of creative people who work extremely hard and make us laugh every day.  Laughter seems to make the load lighter.

What do you predict will be the biggest wedding or stationery trend for 2012?

Hottest color palette right now?

If someone is visiting your store, what’s another essential stop in your neighborhood?

If you’re visiting our original location on Ensley Avenue, Clementine Bakery is a MUST.  The chocolate chip cookies are gooey in the middle and crisp on the edge – our favorite kind.  If you visit our Brentwood Country Mart location, the Mart is a destination in and of itself.  Caffe Luxxe serves artisanal coffee and Sweet Rose Creamery makes homemade ice cream that will knock your socks off.  The salted caramel is our personal favorite.

A huge thanks goes out to Chelsea for filling us in on everything Sugar Paper – if you’re in LA, be sure to stop in!!

**Be like Sugar Paper and support research for pediatric cancer by visiting any of the following foundations:

Pediatric Cancer Foundation

Alex’s Lemonade Stand

Pediatric Cancer Research Foundation

St. Jude’s Children’s Research Hospital

During our West Coast travels, Lindsy and I had the chance to stop in and visit lots of our LA dealers – we were thrilled to be able to stop in to the shops and meet our lovely retailers in person! Today we’re highlighting some images of two of the stores we visited during our trip – we’ll start with Presence Studio City, a stationery and gift shop in Studio City. Presence offers a carefully curated selection of unique gifts – including some gorgeous hardcover books, one-of-a-kind jewelry, home decor, fragrant candles, and more.

We chatted with Kaila from Presence – she was kind enough to tell us more about this sweet boutique!

What about the store are you most proud of?

We try to showcase unique yet affordable gifts that people won’t find anywhere else. We also pride ourselves on our customer service – many of our stationery and gift customers come back on return visits because they were so happy with their experience.

What’s the hottest color palette right now?

We’ve been seeing a lot of blues right now – cool tones of blue paired with silver, lots of navy, some turquoise here and there too. Blue is definitely a popular color right now.

One of our other stops in LA was to Landis Gifts & Stationery – a shop that truly has something special for everyone. Located on Larchmont Boulevard – an area that got its start in the early 1920′s – the shop is nestled into one of the most historic areas in LA and is surrounded by a wonderful mix of boutiques and restaurants.

Edie shared some thoughts about some of our latest products – check out her interview with Lindsy!

As owners of The Enchanted Florist, a whimsical, flower lover’s dream come true,  Lance and Kim Williams opened the most charming stationery boutique in Burbank, California – An Open Invitation. This inviting space is nestled right next store to their flower shop, so visiting is certainly a treat!

About two years ago, I met the cutest couple ever at the National Stationery Show – guess who!? They both had the warmest personalities and a great love story! I was hooked! Lance and Kim had actually met and fell in love while working in the flower business together – adorable, right? And they just so happened to be overly intrigued by Smock – even better! They wanted to be Smock dealers right away and the rest is history.

Our adventurous trip out west in June lead us right to this enchanted world of flowers and stationery created by the Williams’. Surrounded by the scent of orchids, the textures of fine papers and sweet-as-pie gifts – I didn’t want to leave! You won’t want to either!

Be sure to stop by – the invitation is always open!

by Lindsy Aragona

Our lovely friends over at Union Street Papery sure know how to throw a party! On June 12, Lindsy and I teamed up with Stacey, Nichelle and the rest of the team at Union Street Papery  in San Francisco to throw an amazing trunk show complete with sweet pastries, bubbly champagne and gorgeous new letterpress goods from yours truly. Guests had the opportunity to check out Smock’s new designs at Union Street Papery’s new location – a gorgeous little stationery shop with an upper level bridal bungalow and a charming courtyard to mingle in. Here are some photos of the sweet setup:

Lindsy, Stacey and I before the event!

Union Street Papery carries a great selection of our eco-friendly Smock Everyday products – boxes, cubes, letterpress calendars, gift wrap, letterpress note cards & more can be found in this charming shop!

Upstairs, brides & stationery aficionados had the opportunity to look over the brand new designs from our new album in the stunning bridal bungalow.

We had so much fun getting to know the gals at Union Street Papery, and especially enjoyed having the opportunity to meet with some local stationery lovers and help them design their own custom pieces! A huge thanks goes out to Stacey for hosting such a fabulous event!

We are so excited to share this amazing little video from the Urbanic Summer Social! Design Life Cinema shot this great footage, and we just love seeing all of our crafty guests picking their favorite Smock gift wrap & putting our DIY pinwheel project in motion!

As promised, more photos from the Summer Social! The talented husband-and-wife duo over at The Why We Love provided us with some amazing images of the event. We teamed up with Bash Please, who helped set up the scene with some gorgeous decor, Sweet Lucie’s, who provided incredible organic ice cream, and Mrs. Lilien, who poured delicious lemonade cocktails throughout the night. Attendees included some stylish L.A. bloggers, letterpress lovers, summer enthusiasts, some sweet kids & some kids at heart. We had so much fun getting to chat with everyone who stopped by – it turned out to be one great party!  Even more fabulous photos from the event can be found over on 100 Layer cake - check it out!

By the end of the night, attendees made over 275 Smock pinwheels out of our cheery eco gift wrap!

A big thanks to Audrey at Urbanic for hosting – we had a blast!