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Smock Store Spotlight – Gus & Ruby Letterpress in Portsmouth, New Hampshire

Two creative women after our own hearts, owners Samantha Finigan and Whitney Swaffield, were inspired by their shared love of letterpress, stationery and great design when establishing Gus & Ruby Letterpress in a quaint storefront in Portsmouth, New Hampshire. Having met when working at the same advertising agency, the two bonded over mutual affection for their dogs before realizing they had so much more than that in common. Newly opened, their shop is not only named after their lovable dogs Gus and Ruby, but also a true reflection of Samantha and Whitney’s mutual passion for all things letterpress.

Smock Store Spotlight - Gus & Ruby Letterpress

Back before Gus & Ruby was born, Samantha and Whitney used to talk about their love for letterpress while walking their dogs. With a family history in printing that now dates back three generations, Whitney was able to get her hands on an old press. She and Samantha took a couple of classes and started letterpress printing cards, invitations and announcements they would design for friends and family. While launching their own stationery line was something their loved ones encouraged them to do, Samantha and Whitney are self-described paper hounds and wanted a way to share their love for some of their favorite letterpress lines. The result? A beautiful boutique on Market Street in Portsmouth where they sell beautiful cards, gift wrap and wedding invitations from a carefully curated selection of artisans.

Smock Store Spotlight - Gus & Ruby Letterpress

Recognizing that no one in their area was offering design-forward artisan-crafted stationery to the local market, Whitney and Samantha set about carefully selecting only their very favorite paper vendors and stationery lines to carry in their shop. Every item in the store was lovingly hand-picked and is something they personally love and want to share with their customers. Great design and fine craftsmanship is at the heart of what Gus & Ruby stands for and the process of choosing product was a very involved one that Samantha and Whitney loved. While they continue to do custom design and printing on a very select basis, their true love comes from sharing their favorite stationery vendors with the local community.

Smock Store Spotlight - Gus & Ruby Letterpress

The selection of exquisite stationery is not the only aspect of opening shop that had Whitney and Samantha working hard. Even the physical design and layout of the store carries their thumbprint. All of the furniture was custom built to fit the design aesthetic they were aiming for and the two women readily rolled up their shirtsleeves and tackled all of the spackling and painting on their own. After a year of intense research, business plan writing, dreaming, and crossing fingers, the shop is finally open and all of that hard work is paying off as their shared dream becomes a reality.

In true Smock fashion, we had to know a little bit more about Portsmouth and Whitney and Samantha’s picks for the top things to see and do while visiting their beautiful little town. Their recommendation? Stop by Flatbread Company for lunch followed by an afternoon shopping along Deer Street and ice cream at Annabelle’s. For the ladies, a stop at Making Faces, a lovely cosmetics boutique can’t be missed and taking time to visit Prescott Park promises to be a highlight of any trip to Portsmouth. (Aside from your visit to Gus & Ruby, that is.)

Smock Store Spotlight - Gus & Ruby Letterpress

While Whitney continues honing her expertise as a designer and letterpress printer, Samantha has taken to the forefront in helping to tackle the business and marketing side of keeping the Gus & Ruby operation moving forward. She was more than happy to share a bit more with us…

If you could take a vacation anywhere in the world, where would it be? What would you do? Who would go with you?
I’d go back to the Okavongo Delta in Botswana and I’d go with my children (this would need to happen in the future…when I have kids someday!) I had the great great fortune of going to Botswana on safari with my mother after I graduated from college. Standing smack dab in the middle of the African wilderness – I have never felt more a part of the world community, more connected to those around me than I did in the delta. I observed herds of elephants grazing, listened to the lazy evening calls of hippos, watched a pair of cheetahs hunt and kill an impala – it was a pretty incredible experience and made me remember what a small, perfect world we live in. Hugely humbling and inspiring – the idea that I could ever share something as amazing as what my mother shared with me makes me weak in the knees with hope and gratitude.

What are you top 5 prized possessions?
This is too hard a question! But, here goes…
1. The photo albums my mother created for me and my brother of our various family vacations. Looking at them never fails to remind me of how much we laugh together.
2. A collection of notes my father has written me over the course of my life. He used to travel a lot for work when I was young and every single trip he went on, he would leave a little hand-written note under my pillow before he left that I would then find while he was gone. They aren’t fancy – mostly just little “sweet dreams” notes written on scrap paper – but they mean the world to me.
3. My grandmother’s ring. It’s as sparkly, unique, and treasured as she was.
4. My saddle – there is nothing like the smell of worn leather or the feel of galloping around on a pony. Riding horses reminds me that no one is really better than anyone else when you’re up to your ankles in manure while cleaning stalls.
5. My cupcake pans. I love love love to bake!

If you could describe your personality in letterpress, which Smock invitation would you be and why?
I’d be the Haddington invitation with Spencerian style calligraphy complete with verbena edge painting and a  rousseau lined envelope in verbena. It’s bright, cheery, and classic. The calligraphy adds a personal, loving touch – but it doesn’t take itself too seriously. I couldn’t be black tie. Could I be “comfy shoes recommended”?

Thank you, Samantha and Whitney, for allowing us to take a sneak peek into the inspiration behind Gus & Ruby – congratulations on your beautiful new store!

{All photos by Emilie Inc. Photography}

Smock Store Spotlight – Luxe Expressions in Atlanta

Residing at StudioWed in Atlanta, an exclusive gathering of Atlanta’s finest wedding professionals, Luxe Expressions is the inspired stationery boutique of Debra Saba. (The same Debra Saba who sent us this fabulous birthday party we shared earlier this week!) Having grown up in the small Illinois town of Joliet, with fond memories of the local dime store and visiting Orange Julius with her grandmother, Debra was inspired early on to take great care in customer service. While attending college and majoring in journalism and communications with a focus in graphic design, Debra always envisioned herself moving to Chicago and working for an advertising agency or a magazine. However, after several summers spent working at a golf course and having met a number of professionals, she found herself working for the next decade as a computer consultant in the corporate world. Though not in keeping with her education or her love for design, her career afforded her the opportunity to grow tremendously as a professional and do quite a bit of traveling, leading to her meeting her husband. Soon, all of the travel began to feel like too much, and with her husband’s support Debra decided to make the leap and go into business for herself, hoping to spread her love for design through her own stationery boutique and design studio. And with that, Luxe Expressions was born.

Smock Store Spotlight - Luxe Expressions at Studio Wed

Debra figured that with her experience in building out technology centers for large corporations in her life as a computer consultant, it wouldn’t be hard to build her own business. She quickly found out just how wrong she was, but with the constant support of her husband she was able to make it work. She was inspired by her passion for stationery and her desire to work with happy people for a living, people who were celebrating life and the most meaningful of occasions. After so many years spent fixing problems, she longed for a career where she could work with people who were excited and optimistic. As she says today, “I love being around sunny happy people now.”

Smock Store Spotlight - Luxe Expressions at Studio Wed

A typical day in the life of Luxe Expressions involves Debra or one of the other in-house designers working with clients on their projects and keeping in close contact with design studios such as Smock to track progress on client orders. As Luxe Expressions is not a traditional stationery store, consultations are scheduled by appointment only either at StudioWed or wherever else a design client may like to meet up over coffee to discuss their vision and ideas. StudioWed offers fabulous industry experts in everything from stationery and photography to floral design, event planning and catering. Couples are able to visit the studio, which is exquisitely designed, and have the vendors cater to them while providing endless inspiration for their event.

Debra and her team take great care in dealing with their clients, bringing a true consultative approach when dealing with brides and corporate clients alike. From the initial consultation to the final packaging, everything that involves Luxe Expressions is thoughtful and rich in personal detail. The running joke around StudioWed is that even Debra’s invoices come neatly packaged in cute envelopes topped with pretty ribbons. The great pride of Luxe Expressions is making clients friends for life – hopefully if they work with Luxe Expressions for wedding invitations, they’ll be back to design at-home cards, holiday cards and, of course, baby announcements.

Smock Store Spotlight - Luxe Expressions at Studio Wed

If you could describe your personality in letterpress, which Smock invitation would you be and why?
I love them all but there are two that match my personality for completely different reasons. I love pattern and just a hint of the unexpected so I would say Lashar in blind deboss and eggplant. It has a bit of an ethnic flair to it and the pattern reminds me a bit of Damascus, Syria – my husband’s hometown. I also would have to have an inner envelope lined as I like to be very neat and the thought of ripping open an outer envelope and tearing the gorgeous liner makes me sad. I also love Haddington with the Smock Clermont calligraphy font and the names done by hand by Smock’s master calligrapher, Debi Zeinert.

What’s your favorite part about your job?
One of my favorite things is to collaborate with Lindsy and Beth Ann and everyone at Smock. You truly make my day enjoyable when we are working on a project together. I also love love love my clients, listening to their needs, and translating that into a design for them. I had a client that Smock did for us and when she saw her printed invitations, she cried. Those are the best part of my days for sure. I also love to “make it happen” so whatever the client needs, we’ll figure it out. I have a great team both internally and in the team of my extended vendor and partnership family.

What’s your favorite city to visit?
There are two. Internationally would be Damascus, Syria where my husband is from. I love everything from the people, to the smells of falafel cooking on the streets, to the sounds throughout the day. It’s amazing there and if I could talk my husband into moving back, I’d be there! Domestically I would have to say Ponte Vedra Beach, Florida where I lived right out of college. It was perfectly manicured and not fussy at all. It’s gorgeous and a few minutes from St. Augustine which is another favorite.

What do you think will be the next big thing in weddings?
I get a lot of requests to incorporate my client’s custom linen selections for their event into their stationery. I think bringing in a textile feel to things will take off. I would love to layer the invitations that are perfectly letterpress printed with some fabulous organic fabric.

Where are your favorite places to shop?

I am a huge Zappos fan for shoes! They by far have the best customer service for an online company. I also do quite a bit of shopping for fun things on Etsy. Locally I go to Lenox Sqaure Mall in Buckhead or The Avenue at West Cobb where I live out in Acworth, GA.

What’s your top pick destinations for first time travelers to Atlanta?
You must go to The World of Coca-Cola, the Georgia Aquarium, and the Atlanta Botanical Gardens as they all appeal to kids and adults. Piedmont Park is also quite lovely. Outside of Atlanta, if you take a drive up 75 north heading towards Tennessee…the view are gorgeous!

Thank you, Debra, for indulging us with the inside scoop on Luxe Expressions – you can plan on a visit from Smock the next time we make it to Atlanta! Also, a big thank you to Ross Oscar Knight, the photographer at StudioWed for the amazing photosincluding some great shots of Smock’s letterpress wedding invitations!

Stay tuned because we have some more fabulous inspiration from the professionals at StudioWed later today!

Smock Real Party – Cydney’s First Birthday Party

Today’s Smock Real Party feature is another fabulous first birthday party. And we mean truly truly fabulous! Sent to us by Debra Saba of Luxe Expressions and taken by Andrea Taylor Studio, the photos of this party have us completely inspired to find any excuse we can to throw a really exquisite celebration of our own.

Smock Real Party - Beautiful Birthday Party from Luxe Expressions and StudioWed

Working with Debra from Luxe Expressions, Smock created these beautiful letterpress invitations for Cydney’s birthday, featuring the monogram that was incorporated throughout all of the event details. The custom navy and fuchsia inks were matched to the colors of the decor and flowers, for a beautifully coordinated effect.
Smock Real Party - Beautiful Birthday Party from Luxe Expressions and StudioWed

And, of course, any daughter of an NFL player needs her own personalized jersey to serve as a guest book at her first birthday party! We love how the colors of the linens, stationery and flowers were so perfectly girly and fun, but still really sophisticated. The theme of the day was all things sugar and spice, which we completely adore.

Smock Real Party - Beautiful Birthday Party from Luxe Expressions and StudioWed
From the letterpress invitations, to the monogrammed cake, to the personalized cotton candy sticks and the luxurious satin and tulle linens, this birthday party was an incredibly thoughtful and festive celebration. Thank you so much to Debra for sharing with us!

Smock Store Spotlight – Cotton Idea Studio in Newport Beach, California

Though it may seem crazy to some who live in warmer climates, we’re already starting to notice the very first hints of fall in the air here in Upstate New York. So even though it may only be late August, we’re preparing ourselves for the vast amount of snow we know is to come in the months ahead. What’s our plan to combat the cold weather blues? When it’s cold and snowy this winter, we’re thinking we might jet off to Newport Beach, California to hang out at one of our favorite Smock stores – Cotton Idea Studio.

Born from proprietress Mindy Gayer’s lifelong love for paper and stationery, Cotton Idea Studio is a boutique design studio carrying a beautiful array of delightful social correspondence, invitations and accoutrements. Mindy has been in love with paper for as long as she can remember, spending all of her childhood babysitting earnings at the local stationery shop. She loved hosting festive little holiday parties for her neighborhood friends, complete with invitations, balloons and fun goodie bags. A career in a creative profession was basically a given for Mindy, although it did take her a while to combine her love of design with business. Cotton Idea Studio is a reflection of her love for paper, letterpress and quality design and as Mindy shares, “I know everyone says this, but it truly is a gift to do what you love — it keeps me inspired, passionate and motivated. And I get to work with the most charming people everyday.”

Smock Store Spotlight - Cotton Idea Studio

Quite simply, Mindy truly considers her lovely boutique as an extension of herself, evolving as she recognized a void in the market for specialized retailers. With that in mind, she wanted to create a unique boutique, believing it truly needed to be personal and special — a direct reflection of her and her personal style — if customers were really going to get it. Believing a customer should be just as in love with a store as with the merchandise they carry, Cotton Idea Studio is as much about merchandising as it is about the delightful products they offer. Mindy was passionate about not wanting her shop to become just another store and one of her favorite things is when a customer spends a considerable amount of time simply walking around, oohing and ahhing over all of the thoughtful details. “Their appreciation for the design and craftsmanship of our products, paired with their overall store experience, is what inspires me to continue making the store fresh and overflowing with creative merchandising.”

We think this careful and considered approach to everything she does with Cotton Idea Studio is what makes Mindy’s business so inspired and so fabulous. “I’m constantly inspired by my surroundings, and see design in the small, everyday places. I have such an affinity for well-developed retail spaces, and I love to see how people design and build their workspaces; whether it’s local coffee shops, eateries, retail shoppes, or general office spaces — there’s always room for clever build outs, vivid branding efforts, classic signage typography, and more.” Needless to say, we are really, truly in love. We find nothing more inspiring than creative people who find exciting ways to celebrate the small details in life.

Smock Store Spotlight - Cotton Idea Studio
{Mindy at the entrance to Cotton Idea Studio | The patio of her favorite neighborhood coffee shop.}

And in true Smock fashion, we had to know a little bit more about what makes Mindy and Cotton Idea Studio tick…

What’s the best vacation you’ve ever taken and why?
I’m not sure if one can consider a college semester abroad a vacation, per se, but it was definitely a wonderful time away from home. I spent a fall semester studying in Cambridge, England, and was able to embrace a natural season of self-exploration, which was amazing. I’m a fairly independent person, and being abroad gave me the space and time I needed to be reflective, experience culture and people, and dream about my future. I don’t think it matters where I am or how far I travel from home, even a 30-minute drive to a nearby town can set my mind brewing with new ideas.

If you could describe your personality in letterpress, which Smock invitation would you be?
Letterpress anything captures my heart. I adore the Aberdeen collection with champlain backing and lining, in dove and verbena hues. Perhaps finished with edge painting…I love the subtle detail of edge painting.

What’s your favorite part about what you do for a living?
There are so many highlights to this creative profession: Being surrounded by design on a daily basis. Discovering new designers and developing relationships with our vendors – our vendors truly make running this business a joy. Helping to preserve the charm of handwritten correspondence. Being able to bring the best products, by the most talented designers, all together under one roof. Having happy customers; producing quality, custom letterpress goods for our clients is one of the best things about this business, because they walk away happy with a completely unique and exquisite product in hand. And, letterpress – it’s absolutely beautiful! As a shoppe owner, I love supporting designers who commit their professional lives to producing such wonderful products by hand.

Smock Store Spotlight - Cotton Idea Studio
{The front window display at Cotton Idea Studio | One of Mindy’s favorite local shops, Trovata.}

What would you suggest as “must see” destinations for first time visitors to Southern California?
I love my hometown, and could write a mini-guide on all of my favorite spots! A few must-sees in Orange County include:

  • Cannery Village: this is where our shoppe is located. It’s a charming, hidden neighborhood that locals adore. We have an amazing fish market next door, Bear Flag Fish Co, which is a must for lunch! Alta Coffee, D. Kruse, The Cannery and The Dock are also great finds.
  • Corona del Mar: a darling community with cute boutiques and eateries. My all-time favorite is Zinc Café.
  • Newport Beach/Costa Mesa: so many great finds in both of these towns, including A Market, Eat Chow, Haute Cakes, Goat, The Camp and Milk + Honey.
  • Balboa Island: perfect for any out-of-towner! It’s the quintessential seaside town, complete with mom-and-pop dining establishments, independent boutiques, a ferry, fun zone and surf shops…even a darling little fire station (kids adore it here!)

Smock Store Spotlight - Cotton Idea Studio

Where are your favorite places to shop?
Some of my favorite retailers include Anthropologie, Hable Construction, Orla Kiely, Toast, JCrew, DWR, Tory Burch, Kate Spade, ABC, along with local shops like Molly Wood Garden Design, Laguna Supply and Juxtaposition.

Can you describe the sweetest or most memorable card or stationery you’ve received or would love to receive?
The letter that first comes to mind was written by a lovely online customer just last month. It came on a morning that succeeded a heavy week, both personally and professionally, and proved to be a ray of sunshine. It’s amazing how a few heartfelt, encouraging words from a person I’ve never had the pleasure of meeting can change my state in an instant. Admittedly, I all too often underestimate the importance of sending frequent love notes to friends and family. We all need encouragement to continue being who we are, and pursuing the things that are worthy of our pursuit.

We could not agree more. Smock is all about the belief that fine stationery and the thoughtfulness of a hand-written note can go so far to brighten someone’s day.

Mindy, thank you so very very much for letting us take a sneak peek into the inspiration behind Cotton Idea Studio – we are completely inspired and getting ready to pack our bags for a visit come winter!

Smock Design Contest Winner – Kurai Letterpress Invitations from Wordshop

As promised, we are so excited to share with you all of the beautiful customizations we crowned as our favorites in our recent Smock Design Contest. This incredible customization of our Kurai letterpress wedding invitation is so beautiful and unique, it’s probably pretty easy to see why we love it oh so much. Printed in rich eggplant and raspberry inks, it’s delightfully pretty and wonderfully charming.

Kurai Customization by Smock - Runner Up in Our 2009 Design Contest

Kurai Customization by Smock - Runner Up in Our 2009 Design Contest

Brought to us by Wordshop in Denver, Colorado, this customization makes the most of a unique layout where the branch design is shifted up and the text is rearranged to create a striking visual effect. It’s decidedly modern, but when paired with the richness of the tradition of letterpress, this is a look we can see becoming a new classic.

Kurai Reply Card Customization by Smock - Runner Up in Our 2009 Design Contest

Kurai Customization by Smock - Runner Up in Our 2009 Design Contest

Featuring corner rounding on all of the pieces, a beautiful letterpress reply card, and a unique petite-sized letterpress website card, this suite is completely personalized with rich details and saturated colors. Thank you so much to the folks at Wordshop for bringing us this beautiful customization!

Smock Design Contest Winners Announced

Here at Smock, we absolutely love working with our fabulous Smock dealers. We are continually and endlessly inspired by the customizations they dream up and love printing fabulous letterpress invitations, save the dates, escort cards, programs, social notes, business cards and so much more for their clients. In order to recognize the incredible adaptations of our Smock designs that we have been printing in collaboration with our stores, we recently honored ten breathtaking customizations that captured our imaginations and made us smile with glee as we printed them, packaged them up and sent them off to happy clients around the globe.

Over the next several weeks, we’ll be sharing each of the winning customizations, but we wanted to share a sneak peek of the many lovely letterpress creations that have had us oohing and ahhing for months…

Smock Design Contest Winners

A big congratulations and a heartfelt thank you to the stores we worked with to create these incredible designs…
Real Card Company in Seattle
Alphagraphics in Chicago
The Write Image in Salt Lake City
Wordshop in Denver
Arabesque in Naples, Florida
Kate’s Paperie in Manhattan
RSVP Studio in Toronto
Judy Paulen Designs at Bloomingdale’s in Manhattan
Paper Love in Brooklyn

Smock Real Party – Madline’s First Birthday

Today we are thrilled to welcome a guest to the Smock blog, Seana, who recently hosted the most incredible first birthday party for her daughter Madeline. Inspired by the Smock letterpress party invitations she sent to guests, Seana crafted a beautifully handmade, eco-friendly party that has us dreaming up any number of excuses to host great parties. Without further ado, Seana shares with us more about Madeline’s fabulous birthday celebration…
Smock real party: a vibriant first birthday party
A couple months after my daughter Madeline was born, I was perusing the web for eco-friendly paper companies who had cute birth announcements. I came across Smock and fell in love with the Horsey stationery suite. I decided right then and there they would be the invitations for my daughter’s 1st birthday party. Needless to say, I never actually sent out birth announcements (I know, bad mom!) but as Madeline’s June thirtieth birthday was approaching, I went back to Smock and bought the invites along with the matching Delft correspondence cards for thank you notes. They became my inspiration for her party! I went with an aqua and coral color scheme and started planning the decorations, cake and menu.
Smock real party: a vibriant first birthday party
It is very important to our family that we make as little impact on our environment as possible so Madeline’s party was planned with that in mind. On my home computer, I designed and printed the happy birthday banner and the party favor nametags. I bought some scrap fabrics and ribbons in coordinating colors in order to make the flag banners and “doilies”. One of my favorite projects was the picture banner. I made a fabric flag banner but left some extra space between the flags, there I used graphic clothes pins to hang home printed pictures of Madeline starting at birth and on through her first year. There won’t be a birthday party for Madeline every year but I will continue to hang the birthday banner, I’ll just change out the number.  I will also continue to hang the picture banner, switching out photos for ones from the year we are celebrating. It will become a birthday decoration tradition and it’s much better to re-use than to buy new every year.
Smock real party: a vibriant first birthday party
The cake, cookies and mini smash cake were fantastic! I went to this really great bakery right down the street from our home in Chicago, The Bleeding Heart Bakery. It is an organic bakery known for their innovative designs and the environmentally responsible way in which they operate their business. I brought in the invites and thank you cards for inspiration and they came up with a delicious carrot cake with the invitation horsey on it. They also made the bird cookies to look like the bird sweetly perched on the horsey’s back. Madeline’s mini smash cake was actually sweetened with agave nectar instead of sugar, a request I made so as to curb that sugar overload for such a small body, and they were happy to oblige.
Smock real party: a vibriant first birthday party
I will admit that if there is a way that I can get out of a lot of clean up after a party, I am all for it. One way is to use disposable utensils, plates and napkins. Unfortunately using all of that plastic is just not good for the earth so I set out to find some environmentally ways to make the party easier without compromising quality. After doing my research I found some great alternatives. We used disposable, compostable bamboo plates made by the company Bambu and we used disposable, biodegradable utensils made from potato, yes potato! Called Potatoware, these utensils were strong, in fact a lot less brittle than your regular plastic kind. I really couldn’t justify using paper napkins, so we went with cloth, but that was ok, it gave me another excuse to add some color by tying the rolled utensils with ribbon.

The simple menu consisted of:

• Green salad made from our CSA lettuce, organic cherry tomatoes, onions and artichokes all topped with a goddess dressing.

• Fruit salad made up of our CSA strawberries, in-season organic blueberries and in-season cantaloupe.

• Cheeseburgers with condiments also coming from our CSA.

It’s amazing how you can have a fairly simple meal taste SO good just by using fresh, in-season local food.

Smock real party: a vibriant first birthday party

It was not a very large party, just a few of our close friends and their kids but it was such a nice way to get together to celebrate our little girl’s first year. Madeline is the joy of our lives; she is such a happy one year old and she thoroughly enjoyed her party. We look forward to many more birthdays in the future!

Thank you, Seana, for sharing Madeline’s party celebration with us – we are so completely inspired! And, a big Happy Birthday to Madeline from all of us at Smock!

Letterpress for Modern Bride’s Trendsetters Awards Dinner

You probably already know that here at Smock, printing gorgeous letterpress invitations makes us absolutely giddy. With that said, the opportunity to print the letterpress invitations, escort cards and menus for the recent Modern Bride Trendsetters Awards Dinner was a sincere honor and so much fun! Printing beautiful things is what makes us excited about what we do everyday, but being able to print the invitations for such a fabulous event, honoring amazing wedding professionals we truly admire, was especially exciting.

Letterpress Invitation for Modern Bride Trendsetters Awards Dinner 2009

Letterpress Invitation for Modern Bride Trendsetters Awards Dinner 2009

The letterpress invitation to kick off the event was our Aberdeen design in grass and black inks paired with an envelope liner in our sottern pattern in a custom hot pink ink. Ensuring no detail was forgotten, the invitations were also corner rounded and edge painted in grass ink to make for a truly show-stopping invitation. How exciting would it be to get something this fun in the mail?

Letterpress Dinner Menu for Modern Bride Trendsetters Awards Dinner 2009

Letterpress Escort Caard for Modern Bride Trendsetters Awards Dinner 2009

Letterpress Escort Caard for Modern Bride Trendsetters Awards Dinner 2009

The letterpress menus and letterpress escort cards were also our Aberdeen design, printed in black and the same custom hot pink color. They were edge painted in gold and all of the pieces, including the invitation, featured pattern backing in our oesa pattern. We loved working with the editors of Modern Bride to create these pieces and love the final look – perfectly sophisticated, cheerful and undeniably celebratory.

Modern Bride Trendsetters Awards Dinner 2009
This photo by Bee Kim, founder of Weddingbee and a Trendsetter honoree, shows the beautiful table design at the awards dinner where you can even see the letterpress menus at each place setting – talk about thrilling! You can read all about the fabulous time had at the awards dinner on Weddingbee PRO and on Wedded Bits, the Modern Bride magazine blog.

Smock – 2009 National Stationery Show

Having launched at last year’s National Stationery Show, making the trip to New York City for the stationery show this year was especially fun for the Smock team! It was such an incredible opportunity to meet with the awesome stores we work with daily, to introduce ourselves to new stores and to reconnect with friends old and new in the world of paper and letterpress. Plus we were super excited to introduce all of our new designs including new Everyday letterpress cards and gift wrap, three new letterpress wedding invitation designs, and a brand new letterpress and offset Social Occasions album, full of beautifully customizable calling cards, letterhead, hang tags, correspondence cards and social occasion invitations.

Smock's Booth at the 2009 National Stationery Show

Smock’s Creative Director, Amy Graham Stigler, did an amazing job ensuring Smock’s booth was absolutely beautiful – it was such a nice place to be during the show as we introduced our many visitors to Smock! It was a lot of hard work pulling the booth together at the Javitz Center, but luckily we had co-owner Harold on the team to make sure everything went smoothly. And, of course, we couldn’t leave Syracuse without making sure to bring along our #1 Smock team member, Jasper, who is always generous with his smiles and two year old charm.

Setting up Smock's 2009 National Stationery Show Booth

Thank you so much to everyone who came to visit Smock at the National Stationery Show! For everyone who wasn’t able to be in New York, we have more photos and so many exciting new letterpress designs to share soon!

Smock Unveils New Letterpress Wedding Invitation Designs

In keeping with our existing collection of fully customizable letterpress wedding invitations, Smock is unveiling three new beautiful wedding invitations designs at the 2009 National Stationery Show, which kicks off in just two days! Each new design is completely chic and completely adaptable by playing with colors, fonts, patterns, envelope linings, edge painting and other embellishments. Looking for a wedding invitation that is uniquely yours and at the same time the most elegant and eco-friendly of designs? Smock has the perfect invitation for the wedding of your dreams. Visit our website to find a Smock wedding dealer near you and be sure to check out some of the great customizations Smock has printed this past year!

New Smock Wedding Designs for 2009 National Stationery Show
{New Smock letterpress wedding invitation designs -Cindrel, Sabion and Dorset}

Our new letterpress designs introduce front patterning {as seen above in Sabion and Dorset}, which will allow for even further customization when selecting your wedding invitations in addition to the ever popular back patterning that make Smock’s letterpress wedding invitations so very special. Cindrel and Dorset also showcase Smock’s exclusive calligraphy fonts, Smock Clermont and Smock Spencerian, based on the beautiful calligraphy of our master calligrapher, Debi Zeinert of Blooming Quill.

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