In celebration of the holidays and the earth, here at Smock we are officially renaming this Friday Green Friday. On Friday, November 27th, for one day only, we’ll be donating 50% of all proceeds of sales on smockpaper.com to the Amazon Conservation Association! As one of our Smock eco partners, the Amazon Conservation Association works to conserve the vitality of the Amazon – an ecosystem that is vital to keeping the planet alive and well. The Amazon is one of the world’s most important carbon banks and is home to 20% of the planet’s animal and planet species; it plays an integral part in helping slow global warming; and it’s an area threatened by deforestation.

What does that mean for you? You can nab up all of your favorite Smock goodies from our Everyday collection and in turn, we’ll do our part to help out the earth. With the holidays swiftly approaching, now is your opportunity to stock up on our festive double-sided gift wrap printed on 100% post consumer recycled paper and adorable letterpress gift tags, letterpress holiday cards and more, all sustainably printed on our bamboo paper. Help us help the planet this holiday season!

Here at Smock we’re not only in love with printing beautiful letterpress invitations (and letterpress business cards, letterpress thank you notes, letterpress greeting cards…you get the picture), we’re also in love with the earth. Really really in love with the earth. We’re always working on improving our eco practices to do our part to help protect the environment for future generations. The Amazon Conservation Association is just one of the organizations we partner up with in our effort to promote

What is the ACA?
“Our mission is to conserve the biological diversity of the Amazon. Road construction, logging, and land clearing for agriculture are endangering the health of the Amazon rainforest. The Amazon Conservation Association works by forging ties with governments, nonprofits and people who depend on the rainforests for their livelihood, with the goal of saving rare species and habitats and learning from the land.”

Why is the Amazon significant?
The Amazon rainforest is home to 30% of the plant and animal species on Earth and additionally, 20% of all fresh water on the planet flows through the basin’s rivers. Recognizing the importance of the Amazon rainforest to the greater ecological systems of the world as a source of countless foods, fibers and potential new medicines, the ACA works to protect these invaluable forests as they are facing increasing threats from slash and burn agriculture, wildlife poaching, mining, illegal logging, oil prospecting, and large development projects. Rainforests are also a vital force in shaping the world’s weather and climate patterns with the UN citing that 20% of global greenhouse gas emissions are related to tropical deforestation. It is estimated that at current rates, more than half of the Amazon rainforest may be destroyed or severely damaged by 2030. ACA is working together with local communities and partner organizations throughout the region to protect these precious forests.

Want to get involved?

• Consider visiting one of the ACA’s two research centers – they welcome travelers of all types. (Talk about a cool idea for an eco honeymoon!) They have one location in the beautiful cloud forest outside of Cusco, Peru, called Wayqecha. The other location is in the Amazon, in the state of Madre de Dios, Peru, called CICRA. Both stations provide 3 meals, cabins (private or shared) and an endless amount of hiking trails. Wayqecha also houses a world class canopy walkway, which visitors are welcome to explore and enjoy the birds-eye view of the rainforest. Volunteers are also always welcome!

{Top – CICRA photo by Raechel Running | Bottom – Wayqecha photos via ACA}

• Opt to make a donation to ACA in lieu of traditional wedding favors. Those couples who make a donation to the ACA will receive beautiful letterpress favor cards designed and printed by Smock. We’re also offering free personalizing of the favor cards with a couple’s name for those participants who have worked with Smock for their letterpress wedding invitations. You can read more here.
• Sign up for ACA’s quarterly newsletter to keep up to date on recent events and announcements
  Sponsor a small program; $40 conserves 5 acres of rainforest, $80 conserves 10 acres of rainforest, $400 buys a GPS for a park ranger, $50 sponsors a “Science Saturday” program for local children, $150 provides a uniform for park rangers, $400 buys one pair of binoculars for park rangers
• Sponsor a program; large-scale donors can sponsor a reforestation or micro-enterprise project, starting at $10,000

For more information about the ACA and how you can get involved or to make a donation, contact Gena at info@amazonconservation.org

We were thrilled to learn that the Amazon Conservation Association, one of the environmental groups that Smock supports, has started encouraging couples to bypass traditional wedding favors at their receptions and go eco instead. Instead of candied almonds, personalized mix CDs or other traditional less-green “keepsakes” for your guests, why not help save the Amazon rainforests (and help slow global warming) instead? For a $5 donation per guest, you can thank your loved ones with a contribution to help protect the Amazon. Couples will receive one beautiful favor card per two guests, sustainably letterpressed on our bamboo paper, to display on tables at their reception explaining how your donation has helped create a better livelihood for local communities and to help conserve the biological diversity of the Amazon basin. Because Smock wants to support the good work that ACA is doing, we donated the design and letterpress printing of the favor cards, which are based on our Engadine letterpress wedding invitations. Smock will gladly personalize these favor cards for free for those couples who have chosen Smock for their letterpress wedding invitations.

The Amazon rainforest is home to 30% of the plant and animal species on Earth and additionally, 20% of all fresh water on the planet flows through the basin’s rivers. Recognizing the importance of the Amazon rainforest to the greater ecological systems of the world as a source of countless foods, fibers and potential new medicines, the ACA works to protect these invaluable forests as they are facing increasing threats from slash and burn agriculture, wildlife poaching, mining, illegal logging, oil prospecting, and large development projects. Rainforests are also a vital force in shaping the world’s weather and climate patterns with the UN citing that 20% of global greenhouse gas emissions are related to tropical deforestation. It is estimated that at current rates, more than half of the Amazon rainforest may be destroyed or severely damaged by 2030. ACA is working together with local communities and partner organizations throughout the region to protect these precious forests.

How does your tax deductible donation help?

Your $25 donation can:

• Help a Brazil nut harvester achieve organic certification
• Plant 50 trees in a highland Andean community

Your $50 donation can:

• Help a community build a tree nursery for reforestation projects
• Help a Brazil nut harvester get legal title to the land they manage
• Sponsor an environmental education program for Peruvian schoolchildren

Your $150 donation can:

• Help protect the habitat of the giant river otter
• Support research on sustainable forest products such as natural dyes
• Fund a field expedition to study the Bolivian pampas
• Outfit a park ranger on the front lines of Amazonian conservation

Your $500 donation can:

• Train the next generation of Amazonian scientists: sponsor a Peruvian student’s research at one of our field stations
• Support clean power for Amazonian science: buy a solar panel to boost power at the Amazon’s most active research station
• Track long-term trends in Amazonian animal communities: support a month of surveys in the Los Amigos Conservation Concession

Your $1,000 donation can:

• Protect forest habitat for jaguars
• Help an indigenous community preserve its ancestral lands
• Buy a laptop for the Amazon’s most active research station, providing a young Peruvian researcher access to the Internet and online scientific literature
• Strengthen the front lines of Amazonian conservation: provide two months of salary and benefits for a park ranger at the Los Amigos Conservation Concession

You can learn more about the ACA’s environmental partners on their website and for more information about wedding favor donations and receiving your own letterpress favor cards through the ACA and Smock, contact Gena at info@amazonconservation.org.