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Smock Store Spotlight – RSVP Today in Manhattan

A unique stationery boutique on the Upper East Side of Manhattan, RSVP Today is a quaint by-appointment-only studio specializing in fine stationery and a beloved Smock dealer. Proprietress Deborah Hassan holds a business degree from New York University and spent many years in the corporate world working for a Fortune 500 company before becoming an entrepreneur. She shares, “When it came time to open my own store I wanted to sell a product I was passionate about. My love for paper began when I was a child; collecting samples of invitations and stationery that I purchased and received throughout the years.”

RSVP Today

Debbie’s studio space is filled with gorgeous letterpress creations and is a haven for stationery lovers. She works attentively with each client to dream up the invitations, card and announcements of their dreams, filled with unique details and personal touches. We love this recent customization of our Cindrel letterpress wedding invitation design that she created with a client for their upcoming June wedding. It features a custom folio printed in azalea ink that showcases a unique customization of the Cindrel motif creating a frame around the couple’s wedding date. The interior of the folio is printed in our pippin pattern in blush ink and features several inserts detailing event information, lists of local accommodations and more. The letterpress invitation itself is a horizontal version of our Cindrel design printed in azalea ink paired with navy to match the other event details the couple is planning for their wedding.

Custom Cindrel Folio

Custom Letterpress Wedding Invitations with Folio

Custom Folio for Letterpress Inivtations

Cindrel Letterpress Insert Card

In our typical fashion, we had to ask Deborah a few questions to get a feel for what makes her tick…

If you were invited to the White House for dinner, what would you wear?
I would want to wear something elegant and special. As with any invitation, it is important to have a memorable and unique presentation that reflects the event.

If you could describe your personality in letterpress, which Smock design would you be and why?
It would be Vettore, which I used when I did my letterpress holiday cards through Smock. I used Spence and Engravers printed in red ink.

What would you suggest as must-visit places for first time visitors to New York?
My studio is right across the street from the Guggenheim Museum and Central Park, both must sees on your visit. It is also right off Madison Avenue, an area boasting some of the most renowned stores in the world.

What is your favorite part about what you do?
I love helping people find the right invitation and making the experience fun instead of stressful. My store has a warm, unique and cozy atmosphere that makes people feel comfortable and excited to take part in planning their event. I love stationery and enjoy looking through my books with my customers.