At Smock we love getting to work with incredible shops around the country and across the globe and ecoEMPORIUM in Atlanta is just one of those shops we wish we could hang out in all day long. Owned and operated by Carol Held, ecoEMPORIUM is Atlanta’s premiere destination for all things eco, including Smock’s letterpress wedding invitations, and is dedicated to introducing “customers to earth-friendly products with style, regardless of your shade of green.” We love it!

Carol grew up in South Florida where she inherited a love for gardening, landscaping and nature from her father. As a child she remembers being cautioned by her grandfather to always turn off the faucet while brushing her teeth, because someday the world would run out of safe drinking water. It seems even in the 1950s, Carol’s family was aware of greater environmental issues. According to Carol, “I always had a feeling that my purpose in life was to help people in some way but never knew what it was and as I’ve grown older it was getting to the point that I was afraid I would never know.”

About three years ago, Carol’s husband lost his job of 23 years and set up a new home office so he could work as a consultant, about which time Carol began experiencing health issues.  After visiting several health professionals and turning to home inspection professionals, she was able to track her health problems back to the formaldehyde in her husbands new office furniture and the resulting off gassing.  For her, it was a realization that proved life changing.  As she delved into researching various toxins and their existence in numerous household products, Carol grew increasingly concerned, especially having just found out she was about to be a grandmother for the first time. Understanding that such toxins and chemicals can wreak havoc on the body and pose threats to the nervous system and even cause disease, Carol knew she had finally found her way of helping people. Many months of research went into selecting the products and companies Carol represents at ecoEMPORIUM, where she is not only shop owner, but also educator and friend.

Carol encourages friends, family and customers alike to find small ways to make a difference. Whether it be using shower timers, glass straws, opting to use filtered stainless steel water bottles instead of plastic, considering bio-degradable diapers, or even something as simple as the advice of her grandfather to turn off the water when brushing your teeth, she recognizes that everyone is capable of making a difference with simple everyday changes in their habits.

Carol makes educating the public a priority and often hosts great workshops on such topics as designing and setting up organic baby nurseries. Her latest endeavor is the creation of an eco wedding department, where she happily features Smock’s letterpress wedding invitations. We are thrilled to be among the other great products offered at ecoEMPORIUM!

As usual we just had to know more…

If you could describe your personality in letterpress, which Smock invitation would you be and why? My favorite would have to be Nevis. I’m wild about ivory and black and love the Tennyson & Hawthorne fonts With rounded corners and edge painting in blush ink, it makes it so sophisticated.  If I could get married all over again my wedding would be entirely ivory and black.  The quality of Smock is in a category all it’s own…everyone just loves the beauty and quality.

What’s your top pick destination for first time travelers to Atlanta?
Atlanta has so many wonderful things to do…but I’d have to say my favorite events are the Steeplechase, the Dogwood Festival, and the Atlanta Symphony’s Decorators Show House.  All take place in April and May during our beautiful Atlanta springtime. My top destination for a first time traveler to Atlanta would be The Aquarium, The World of Coke and the High Museum of Art. Families will love Stone Mountain Park.

Where are your favorite places to shop?
My favorite places to shop in Atlanta are the shops in the Midtown West area of Atlanta.  That’s where ecoEMPORIUM  is located. It’s an old area of Atlanta that is being rebuilt using the bricks and steel of the previous buildings.  It’s urban and chic with wonderful independent stores. Verde Home, Emily Amy Art Gallery, Ken Barber for men’s clothing and Toscano & Sons Italian Market are a few of my favorites.  Of course, for the mall shoppers..nothing beats Lenox Square and Phipps Plaza.

Thank you so much, Carol, for allowing us this amazing sneak peek into the inspiration behind ecoEMPORIUM! Also, we are thrilled to let you know that Carol is going to be sharing some great tips and insight into how you can introduce a little green into your life in the coming weeks so make sure to stop back!