The 2015 National Stationery Show
We’re back from another successful year at the National Stationery Show! This year we moved to a larger space, so we took advantage of the opportunity to redesign our booth. We wanted the space to feel open and inviting, so we created a back wall the ran the entire length (40 feet) of the booth, with both ends open and accessible. The back wall of the booth was covered with a textured charcoal fabric, to which we adhered our product samples — the dark background really made everything pop! When it came to our favorite part — the decorative elements — we drew inspiration from some of our new cards and opted for a party-like theme, creating enormous ribbon curls with our gift wrap that spanned the length of the booth and covered an entire panel of our display.
We created a custom box tree to showcase our nested sets of keepsake boxes, and perched flags with our booth number on top so that we were easy to spot from a distance. Every year debut a variety of new products at the show, and this year was no exception: we introduced new gift wrap patterns and keepsake boxes, lots of new cards, calendars, art prints, coasters, gift tags, and more. We also launched two new albums at the show: Smock Wedding Volume 6, as well as our first ever Holiday album. These new custom designs, as well as our new Everyday offerings, will be available on our website soon!
In addition to the 2015 National Stationery Show, we were excited to be a part of another event: Paper Party! Smock sponsored the amazing event, which is hosted each year by Oh So Beautiful Paper. Our BFF Bella Figura printed this year’s invitations, and we created paper chandeliers to help decorate the event.
Many thanks to Nole at Oh So Beautiful Paper to inviting us to be a part of the event, and thanks to all of our amazing dealers who made time to see us at the show! We can’t wait for 2016!