We’re back from our annual trip to the National Stationery Show, where a handful of members from the Smock team enjoyed a fun, paper-filled week and got the chance to see a lot of our amazing retailers! We made some changes to our booth design this year, switching from large, panel displays to sleek shelves for our greeting cards, and selecting new fabric and carpeting. One of our favorite changes for this year was our decorative gift wrap display! Each year we also create a decorative element to dress up our booth, and for this year we decided to make decorative diamonds using our new gift wrap. Check out some of our shots from set-up and the finished booth!
We were also honored by the Greeting Card Association with our third (!) Louie Award for our “Elfing” holiday card in the humorous holiday card category $3.50 and up. The GCA put on an amazing gala for the Louie Awards, which featured a cute candy theme (check out those giant gumdrops!) that was also present in the Louie Award Exhibit at the Javits Center during the show.
One of our favorite things about the Stationery Show? Paper Party! We were sponsors again this year for the Oh So Beautiful Paper 2014 Paper Party, and we had the pleasure of collaborating with Mohawk Paper and Mr. Boddington’s Studio to create the invitations for the event. Our gift wrap was even used to make giant paper flowers for some of the Paper Party decor!
Be sure to check out our new arrivals to see all of the new cards, gift wrap, boxes, and more that debuted at the show! Many thanks to everyone who stopped by to say hi at our booth!