Smock Store Spotlight: Shindig Paperie
Trisha Logan, a paper and textile obsessed designer, and owner of Shindig Paperie in Fayetteville, Arkansas is joining us today with a spectacular spotlight on her charming storefront. We love the way she incorporates Smock products throughout the shop — the pops of bright colors contrast beautifully next to crisp, clean whites. 
Behind the scenes of Shindig Paperie. My background is in textile and apparel design, but I’ve worked as the art director and designer for a large gift and paper line for 9 years. I saw so much beautiful product at trade shows and in my trend research. In addition, I’m very attached and connected to my quaint college town, Fayetteville. Eventually, over many late night conversations with my good friend Brooke, a former shop owner and sales rep, we decided to open a shop to bring some of these fabulous lines to our eclectic little downtown district. No similar concepts for a store existed in the area, and many local brides were frustrated by the lack of great paper here. Most chose to go online for unique invitations despite the surging trend and movement toward “buying local”. We had been in love with Smock for a long time and knew it would be the first line we wanted to get for the shop.
Stationery Love. My favorite part has to be discovering new lines, bringing them to town, then seeing people go crazy for them at the store, on Instagram, and on Facebook. I also love helping people add unique, personal touches to their weddings and special occasions. I’ve always gone a little nuts with my own parties and this way I get to do it more often! The most challenging part is definitely trying to juggle the different roles of being a small business owner, art director for another company, mother, and wife. It gets a little crazy. Thankfully I have a great business partner in Brooke and an understanding, supportive family.
Supporting local + green businesses. We make an effort to carry as many green lines as possible; I would say they make up about 70% of the store. We also try to carry as many local and regional lines and artists as possible. In addition, we donate pretty regularly to various fundraising efforts in our area, through both design work and product. We’re also in the process of starting a monthly group focused on writing letters and cards to area residents going through rough times. 
Must-see stops in Fayetteville, Arkansas. I love my town, and one reason is the locally-owned retail renaissance of recent years. We have a great relationship with a lot of stores in our downtown neighborhood, and they truly are some of favorite places to shop: the Mustache, Savoir-Faire, Mae’s Heirloom’s, Riffraff and Good Things, just to name a few. 
If you happen to live near (or visit!) Fayetteville, be sure you stop in and explore Shindig Paperie. Thanks so much Trisha (and Brooke!) for letting us get a peek inside your beautiful shop!
