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Smock at the National Stationery Show 2014

We’re back from our annual trip to the National Stationery Show, where a handful of members from the Smock team enjoyed a fun, paper-filled week and got the chance to see a lot of our amazing retailers! We made some changes to our booth design this year, switching from large, panel displays to sleek shelves for our greeting cards, and selecting new fabric and carpeting. One of our favorite changes for this year was our decorative gift wrap display! Each year we also create a decorative element to dress up our booth, and for this year we decided to make decorative diamonds using our new gift wrap. Check out some of our shots from set-up and the finished booth!

Smock 2014 National Stationery Show booth2014 National Stationery Show - Smock booth setup

Smock 2014 National Stationery Show booth seutpSmock 2014 National Stationery Show boothSmock 2014 National Stationery Show boothSmock 2014 National Stationery Show booth

We were also honored by the Greeting Card Association with our third (!) Louie Award for our “Elfing” holiday card in the humorous holiday card category $3.50 and up. The GCA put on an amazing gala for the Louie Awards, which featured a cute candy theme (check out those giant gumdrops!) that was also present in the Louie Award Exhibit at the Javits Center during the show.

2014 GCA Louie Display

One of our favorite things about the Stationery Show? Paper Party! We were sponsors again this year for the Oh So Beautiful Paper 2014 Paper Party, and we had the pleasure of collaborating with Mohawk Paper and Mr. Boddington’s Studio to create the invitations for the event. Our gift wrap was even used to make giant paper flowers for some of the Paper Party decor!

2014 Paper Party with giant Smock gift wrap flower decorThe Smock team at the Paper Party photo booth!

Be sure to check out our new arrivals to see all of the new cards, gift wrap, boxes, and more that debuted at the show! Many thanks to everyone who stopped by to say hi at our booth!

Paper Party flower photos courtesy of Charlie-Juliet Photography via Oh So Beautiful Paper 

National Stationery Show Invitations for 2014

We’re hard at work with last minute preparations for the upcoming National Stationery Show, but we had to take a minute to share our 2014  National Stationery Show invitations. We’re loving the look of digital printing paired with foil stamping, so this year’s set included one of our vintage print patterns and a new watercolor fade pattern with tawny matte foil! A watercolor envelope liner tied the invitations together. Our BFF Bella Figura will be making an appearance at the show this year, so we printed a beautiful blind debossed invitation with tawny matte foil and custom hand calligraphy accents by Elizabeth Hardin on Bella Figura’s rich cotton paper. We’ll be launching a brand new Mitzvah album at the show, along with lots of new Everyday products, so be sure to stop by our booth – #2341 – to say hi!

Smock's 2014 National Stationery Show Invitations Smock's 2014 National Stationery Show Invitations Smock's 2014 National Stationery Show InvitationsSmock's 2014 National Stationery Show Invitations

2013 National Stationery Show Recap

It’s hard to believe that the 2013 National Stationery Show has already come and gone! We had a great time at the show catching up with our Smock dealers and introducing new products, and we were beyond excited to be honored by the Greeting Card Association with our second Louie award for our “Like Campfires” letterpress love card! Smock also sponsored Oh So Beautiful Paper’s 2013 Paper Party, so it was a busy week for the team in New York! Here’s a peek at our booth display and some of the new products we introduced at the show. We’ll be posting a follow-up later this month complete with a DIY tutorial on how to make our festive cone garland!

Smock's 2013 National Stationery Show booth display

Smock's letterpress cards on display at the 2013 National Stationery Show | Photography courtesy of Nole Garey at Oh So Beautiful Paper

Here’s a sneak peek at some of our new holiday gift wrap, and a close-up of our decorative gift wrap display featuring hundreds of colorful cones.

Double-sided gift wrap from Smock on display at the 2013 National Stationery Show

We also added new boxes and letterpress coasters to our line-up, too — keep an eye out for these great new products in a Smock store near you!

Smock introduced a variety of new letterpress cards, coasters, and studio goods at the 2013 National Stationery Show

Our new kraft collection was a huge hit as well!

kraft keepsake boxes from Smock at the National Stationery Show

Photography courtesy of Nole Garey at Oh So Beautiful Paper

Smock’s 2013 National Stationery Show Invitations

It’s hard to believe there are less than two weeks until the 2013 National Stationery Show! We’ve been hard at work pulling together the last minute details for the show, and we’re excited to be introducing lots of exciting new products (like an amazing new custom wedding album, and fun stuff like coasters, new keepsake boxes and colorful gift wrap from our Everyday line!). The invitations we printed for the show feature a sampling of the new offerings our latest album will contain: colorful digital liners, a new ticket style sleeve, elegant new foil colors, and Ruby: a brand new, Smock-exclusive calligraphy font by Molly Jacques! We can’t wait to show you everything that’s new, but for right now, we’ll share photos of our National Stationery Show invitations to give you a hint at the beautiful new things to come. Be sure to stop by booth #2341 to see it all in person!

Smock letterpress printed and foil stamped these invitations for the 2013 national staitonery show

Smock's letterpress and foil stamped National Stationery Show invitations

Smock's letterpress and foil stamped National Stationery Show invitations

Letterpress wedding invitation and custom ticket-style sleeve

 

Smock’s really big release is here!

We’ve been hard at work here at Smock dreaming up beautiful new letterpress stationery goods for our biggest release of the year, and we can’t wait for you to see everything that’s new! We’ve got lots of notebooks (including classy new spiral notebooks!), calendars, new man-friendly stationery, double-sided gift wrap, fabulous keepsake boxes, shiny foil stamped occasion cards, handy notepads, and lots, lots more. Hurry over & see all the gorgeous new stuff today!

Smock's biggest release for 2012 has arrived

Smock’s 2012 National Stationery Show Invitations: Foil Stamping, New Calligraphy Fonts & New Designs Arrive!

It’s official: foil stamping has arrived at Smock! Today we’re sharing a special sneak peek of the letterpress invitations we printed for the 2012 National Stationery Show, and we think you’ll love the new additions we’re bringing to the line. We’re adding two gorgeous new fonts to our collection of exclusive Smock calligraphy fonts, and these invitations feature both of those new fonts! Plaza is an elegant, formal script based on Sarah Hanna‘s calligraphy, and Stella (based on a Kelle McCarter hand) has a more playful, whimsical feel. The invitations are just a hint at what’s new: besides foil stamping and new calligraphy fonts, we’re also introducing four inspired new wedding suites, 12 dazzling colors for foil stamping, 100% recycled coasters, and lots of cool new products for our Everyday line (including 6 new styles of double-sided gift wrap, new notebook styles, more man-friendly stationery, and much, much more!).  A special thanks to master calligrapher Debi Zeinert from The Blooming Quill for addressing the invitation envelopes – aren’t they gorgeous!?

Smock's 2012 National Stationery Show invitation - complete with foil stamping and hand calligraphed envelopes

Smock's 2012 National Stationery Show invitation - complete with foil stamping and hand calligraphed envelopes

Smock's 2012 National Stationery Show invitation - complete with foil stamping and hand calligraphed envelopes

Smock's 2012 National Stationery Show invitation - complete with foil stamping and hand calligraphed envelopes

Smock's 2012 National Stationery Show invitation - complete with foil stamping and hand calligraphed envelopes

Smock's 2012 National Stationery Show invitation - complete with foil stamping and hand calligraphed envelopes

Foil stamping will be available at Smock dealers in early June, so stay tuned!

National Stationery Show Part II – The Invitations

Long before leaving town and setting up temporary residence in the Javits Center for the 2011 National Stationery Show, our design team was hard at work creating the perfect letterpress invitation to wow would-be visitors. Printed in vibrant hot pink and papaya inks, the invitation features highlights from our new letterpress wedding album including inspired new fonts, our show-stopping letterpress sleeve, and a great die-cut invitation shape. (Yes! We now offer letterpress sleeves and die-cuts in two awesome shapes!)

Our latest designs (which we’ll share more of here soon) are all about inspired typography, bold and cheerful color, perfect patterns and an abundance of embellishment options. Letterpress sleeves, new letterpress printed belly bands, die-cuts, hand bordering, custom postage stamps and more! Albums ship in just a few weeks so visit your local Smock retailer for all of the goods!

National Stationery Show Part I – The Booth Design!

We’re so excited to show off our National Stationery Show booth now that we’re home and recovering from the excitement of the show. Conceptualizing our booth and thinking about how we can best show off all of our exciting new products is always a long process, so seeing it come together is really rewarding. Here’s a little look at setup day and the finished booth design…

Here’s what the booth looked like when we showed up. Our 10′ by 30′ space is consumed by our two large shipping crates and an oversized boom lift that decided that our booth looked like a cozy place to hang out for a bit. 20 minutes later, the space is cleared out and we’re ready for set up!

A little while later, our flooring is down and the walls of our booth are being constructed…

…it doesn’t take long before co-owner Harold is feeling a little loopy from playing with bolts and nuts and framing. (He actually loves setup, don’t let him fool you.)

A bit later, the walls go up!

After our wall framing is up, it’s time for the canvas panels that form the walls of our booth.

Then, the shelving goes up and we start merchandising product. (Making time for a little lunch and a little fun along the way.)

And just like that (or, really, several hours later) here’s what we had…

So there you have it! Stay tuned next week for more highlights from the show, including a fun tutorial on how to make the paper flowers we used all over the booth. (We made more than 100 of them from our double-sided recycled wrapping papers!) They were such a hit we promised to share the how-to so everyone can make their own. Happy weekend!

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