We’re heading South! Join us at Salutations for our next trunk show event — we’ll be in Durham on Thursday, March 21st for their grand opening celebration, and we’ll also be in Charlotte the night before for a trunk show! Take advantage of show specials and meet with a few of our design experts to create the invitations of your dreams. Visit Salutations for more information and to RSVP!

It’s time to kick off summer in style, so we’re teaming up with Urbanic Paper again this year for another fabulous Summer Social! We’ll be in Venice on Thursday, June 14th for a night of summer fun – join us to make a postcard (and send it!) and enjoy popcorn & snowcones. RSVP by June 12th to make sure you’re counted in for this year’s summer social – don’t wait, this is one shindig you don’t want to miss!

Our first Smock Design Contest for 2012 was a huge success — we were so excited to recognize the beautiful work that our amazing retailers have sent us over the past few months! Today we are thrilled to share the stunning plaques that the 10 winners of our design contest received — they were created by our talented in-house designer Lindsy Aragona and letterpress printed in Moss and Butter inks on our 2-ply white bamboo paper for a fresh look. The plaques feature elements from our ever-popular Dawson design, and Kelle McCarter hand calligraphed the names of all the winning store names onto the plaques in her Bescal style for a beautiful finishing touch.

Congratulations to all of the stores that were selected as honorees! The next Smock Design Contest will take place later this year – don’t miss it!

Our latest Smock Design Contest was yet another success (THANK YOU!). We were so thrilled to see all the customizations, and the hard work from our lovely dealers certainly paid off! At this time we are pleased to show off the Smock Design Contest Winner Plaques! Designed by our talented in-house designer Lindsy Aragona, these stunning plaques are letterpressed in our rich ocean and azure inks on our 2-ply white bamboo paper.  The amazing Debi Zeinert adds her gorgeous touch of hand calligraphy. We gave these plaques to our top ten winners. Our next Smock Design Contest will be featured in 2012!

Our good friend Mayra from Always a Bridesmaid in New York, NY did a wonderful job with this Cavall letterpress wedding invitation customization. Orchid seems to be one of the best inks to use with the Pippen liner and brought just the right amount of energy to the simple, text-based design of this invitation. We look forward to seeing what comes next from Always a Bridesmaid!

ink: orchid + red | fonts: smock spencerian + stockton | paper: 2-ply white bamboo  | printing: letterpress | corner rounding | liner: the pippen pattern in orchid |  invite size: s-8 |

While we were in Los Angeles for the Urbanic Summer Social, Lindsy and I made time to stop in and visit some of our lovely West Coast Smock retailers. One of our first stops was to Christie, located in beautiful Manhattan Beach. The shop carries a gorgeous range of unique gifts and cards, and there’s a great area set up to view albums and order custom stationery.

Here, Lindsy shows Kim and Mara the new album from our sister company and BFF, Bella Figura.

The ladies at Christie were also kind enough to share with us what they love most about the shop.

What about your store are you most proud of? What makes Christie unique?

We’re most proud of the fact that we’ve been in business for 26 years – we started out as a small card and gift shop in a smaller space down the street, and about 4 years later we moved into a larger space, where we were able to start offering custom printing to our clients. Our shop is located in a really cute little beach community, and our clients think we work in the happiest place on earth (and we agree!). People come a long way to see us here, and many of our clients say it’s like coming to Cheers – where everybody knows your name. We’ve printed birth announcements, Bar and Bat Mitzvah invitations and wedding invitations all for the same kids – we’ve seen a lot of our clients grow up.

What are some of the hottest trends you’re seeing lately?

We’ve seen a lot of navy and pink together these days, and monograms are still really big – we’re seeing monograms everywhere! We’ve also noticed that a lot of our brides are loving hand calligraphy for their envelopes – it adds such a nice touch to any invitation set.

If you’re ever in Manhattan Beach, we highly recommend stopping in to see everything that Christie has to offer!

Our lovely friends over at Union Street Papery sure know how to throw a party! On June 12, Lindsy and I teamed up with Stacey, Nichelle and the rest of the team at Union Street Papery  in San Francisco to throw an amazing trunk show complete with sweet pastries, bubbly champagne and gorgeous new letterpress goods from yours truly. Guests had the opportunity to check out Smock’s new designs at Union Street Papery’s new location – a gorgeous little stationery shop with an upper level bridal bungalow and a charming courtyard to mingle in. Here are some photos of the sweet setup:

Lindsy, Stacey and I before the event!

Union Street Papery carries a great selection of our eco-friendly Smock Everyday products – boxes, cubes, letterpress calendars, gift wrap, letterpress note cards & more can be found in this charming shop!

Upstairs, brides & stationery aficionados had the opportunity to look over the brand new designs from our new album in the stunning bridal bungalow.

We had so much fun getting to know the gals at Union Street Papery, and especially enjoyed having the opportunity to meet with some local stationery lovers and help them design their own custom pieces! A huge thanks goes out to Stacey for hosting such a fabulous event!

We are so happy to see that our friends at  Haute Papier were featured in Southern Living magazine! The post also included a gorgeous customization of our letterpress Helani wedding invitation design that Haute Papier submitted! Thanks Haute Papier and Southern Living!

Working with incredible retailers across the country and internationally is, hands down, the best part about what we do at Smock. They keep us inspired and energized and looking forward to creating imaginative, sustainably printed letterpress for customers worldwide. One store in particular that continues to amaze us is Urbanic Paper Boutique and their fabulous blog Parcel Post, where owner Audrey Woollen routinely feature a glimpse into life at Urbanic and the great paper products they carry. We’re always delighted when Smock products pop up in their weekly Friday at the Shop feature and have found ourselves continually loving the great photos they’ve taken of our 100% post consumer recycled gift wrap.

All of our gift wraps are double-sided, printed with bright festive patterns that coordinate with many of our letterpress greeting cards and letterpress gift tags. Later this week, we’ll be featuring Urbanic in our Smock Store Spotlight feature so be sure to stop back for all the behind the scenes details of one of our favorite paper shops!

{Photos by Urbanic for Parcel Post.}

Two creative women after our own hearts, owners Samantha Finigan and Whitney Swaffield, were inspired by their shared love of letterpress, stationery and great design when establishing Gus & Ruby Letterpress in a quaint storefront in Portsmouth, New Hampshire. Having met when working at the same advertising agency, the two bonded over mutual affection for their dogs before realizing they had so much more than that in common. Newly opened, their shop is not only named after their lovable dogs Gus and Ruby, but also a true reflection of Samantha and Whitney’s mutual passion for all things letterpress.

Back before Gus & Ruby was born, Samantha and Whitney used to talk about their love for letterpress while walking their dogs. With a family history in printing that now dates back three generations, Whitney was able to get her hands on an old press. She and Samantha took a couple of classes and started letterpress printing cards, invitations and announcements they would design for friends and family. While launching their own stationery line was something their loved ones encouraged them to do, Samantha and Whitney are self-described paper hounds and wanted a way to share their love for some of their favorite letterpress lines. The result? A beautiful boutique on Market Street in Portsmouth where they sell beautiful cards, gift wrap and wedding invitations from a carefully curated selection of artisans.

Recognizing that no one in their area was offering design-forward artisan-crafted stationery to the local market, Whitney and Samantha set about carefully selecting only their very favorite paper vendors and stationery lines to carry in their shop. Every item in the store was lovingly hand-picked and is something they personally love and want to share with their customers. Great design and fine craftsmanship is at the heart of what Gus & Ruby stands for and the process of choosing product was a very involved one that Samantha and Whitney loved. While they continue to do custom design and printing on a very select basis, their true love comes from sharing their favorite stationery vendors with the local community.

The selection of exquisite stationery is not the only aspect of opening shop that had Whitney and Samantha working hard. Even the physical design and layout of the store carries their thumbprint. All of the furniture was custom built to fit the design aesthetic they were aiming for and the two women readily rolled up their shirtsleeves and tackled all of the spackling and painting on their own. After a year of intense research, business plan writing, dreaming, and crossing fingers, the shop is finally open and all of that hard work is paying off as their shared dream becomes a reality.

In true Smock fashion, we had to know a little bit more about Portsmouth and Whitney and Samantha’s picks for the top things to see and do while visiting their beautiful little town. Their recommendation? Stop by Flatbread Company for lunch followed by an afternoon shopping along Deer Street and ice cream at Annabelle’s. For the ladies, a stop at Making Faces, a lovely cosmetics boutique can’t be missed and taking time to visit Prescott Park promises to be a highlight of any trip to Portsmouth. (Aside from your visit to Gus & Ruby, that is.)

While Whitney continues honing her expertise as a designer and letterpress printer, Samantha has taken to the forefront in helping to tackle the business and marketing side of keeping the Gus & Ruby operation moving forward. She was more than happy to share a bit more with us…

If you could take a vacation anywhere in the world, where would it be? What would you do? Who would go with you?
I’d go back to the Okavongo Delta in Botswana and I’d go with my children (this would need to happen in the future…when I have kids someday!) I had the great great fortune of going to Botswana on safari with my mother after I graduated from college. Standing smack dab in the middle of the African wilderness – I have never felt more a part of the world community, more connected to those around me than I did in the delta. I observed herds of elephants grazing, listened to the lazy evening calls of hippos, watched a pair of cheetahs hunt and kill an impala – it was a pretty incredible experience and made me remember what a small, perfect world we live in. Hugely humbling and inspiring – the idea that I could ever share something as amazing as what my mother shared with me makes me weak in the knees with hope and gratitude.

What are you top 5 prized possessions?
This is too hard a question! But, here goes…
1. The photo albums my mother created for me and my brother of our various family vacations. Looking at them never fails to remind me of how much we laugh together.
2. A collection of notes my father has written me over the course of my life. He used to travel a lot for work when I was young and every single trip he went on, he would leave a little hand-written note under my pillow before he left that I would then find while he was gone. They aren’t fancy – mostly just little “sweet dreams” notes written on scrap paper – but they mean the world to me.
3. My grandmother’s ring. It’s as sparkly, unique, and treasured as she was.
4. My saddle – there is nothing like the smell of worn leather or the feel of galloping around on a pony. Riding horses reminds me that no one is really better than anyone else when you’re up to your ankles in manure while cleaning stalls.
5. My cupcake pans. I love love love to bake!

If you could describe your personality in letterpress, which Smock invitation would you be and why?
I’d be the Haddington invitation with Spencerian style calligraphy complete with verbena edge painting and a  rousseau lined envelope in verbena. It’s bright, cheery, and classic. The calligraphy adds a personal, loving touch – but it doesn’t take itself too seriously. I couldn’t be black tie. Could I be “comfy shoes recommended”?

Thank you, Samantha and Whitney, for allowing us to take a sneak peek into the inspiration behind Gus & Ruby – congratulations on your beautiful new store!

{All photos by Emilie Inc. Photography}