It’s time again for us to extend our endless thanks to the wonderful editors and bloggers out there for featuring Smock in their fantastic publications this spring! Smock’s double-sided gift wrap, letterpress wedding invitations, jotters and more have been spotted in some amazing places lately.

First up, Brides magazine featured letterpress wedding invitations from our custom line in their April and May issues — a pretty customization of our Hekla invitation was featured alongside some of our signature envelope liners (based on our gift wrap!) and feature fun chevron stripes in a pretty purple hue. In May, our Tallmossen invitations were featured (also seen with signature envelope liners!) in a gorgeous round-up of wedding elements with Mediterranean charm.

Next up, an absolutely adorable DIY from the June issue of Woman’s Day magazine. Woman’s Day did a “Berry Pretty!” project with our Pollen, Sorbet, and Pearl double-sided gift wrap –aren’t those containers fantastic?!

Stationery Trends magazine did an extensive (and fabulous) feature of our creative director Amy Graham Stigler, showcasing her for their “Designer Profile” in the 2012 winter edition.

Celebrate magazine did an amazing round-up of nautical party-picks in their May/June issue, so we were thrilled to see our cheery Breakers gift wrap featured in such fun company!

Victoria Magazine also featured a fun assortment of vibrant, floral inspired stationery and included our Fete and Veranda jotters along with our Picadilly notebook.

We’d also love to extend a huge “thanks” to the following websites and blogs that have featured Smock over the past few months: Real Simple, Oh So Beautiful Paper (times 2!), Once Wed, Papercrave, Style Me Pretty, Green Wedding Shoes, Eco-beautiful Weddings, Young House Love, Discover Paper, EcoChicDesign, The Stationery Place, Curating Style, Simply Modern Weddings, Wedding Row Charlotte and the Washingtonian!

Mother’s Day is May 13 and quickly approaching, so make sure you’re ready with a nice letterpress card and a sweet gift for mom! Cheery stationery goods in bright colors and patterns are sure to be a hit, but she’ll be even more impressed when you wrap it up beautifully with some of our eco-friendly, double-sided gift wrap (here’s a hint: you can use one side to wrap the gift and use the other like ribbon)!  We’ve picked out a few of our favorite gifts for mom, but be sure to take a look at all of our new letterpress stationery goods to find the perfect gift today!  And if your mom has a green thumb, be sure to check out our sustainable Sunflower cards (pictured below) — 100% of profits help the Pesticide Action Network, and the cards come with organic sunflower seeds that can be planted in her garden!

1. Botanical Thanks boxed letterpress cards $14 for 6 | 2. Mother’s Day Flower Burst letterpress card $4 | 3. Ness notebook $9 | 4. Pearl Jotters $6 for 2 | 5. Queen for a Day letterpress card $4 | 6. Flower Burst letterpress scratchpad $7 | 7. Pearl boxes: small $6; medium $12; large $18 | 8. Park boxed offset notes $12 for 8 | 9. Picadilly notebook $9 | 10. Carri attachments sticky note cube $18 | 11. Mom & Trust letterpress card $4 | 12. Sunflower boxed letterpress cards $14 (100% of profits help save the honey bees!)

Christmas is right around the corner, and we love having an extra reason to get crafty around here! We made these festive Christmas Trees with our double-sided gift wrap for a little extra holiday cheer — they’re a fun DIY project and pretty enough to give as a gift — just be sure to make a few for yourself!

You will need: a cone/tree form (we preferred the cardboard cones, but styrofoam works, too!), paper, scissors, and a hot glue gun. Start by covering your tree form in the paper color of your choice. We used our Merry wrap for this tree. If you purchase a cardboard tree form, these typically have a point on top, but if you use a styrofoam form (like the one shown above), we recommend making a point with the wrap for a sleek look (see below).

After you’ve covered the tree form, you’ll need curls. LOTS of curls. We used our Merry wrap and our Mistletoe wrap for this part for some variety.  To make the curls, cut your paper into thin strips of varying lengths and widths — the variety will help the tree ‘fill in’ nicely. Then, begin curling the strips with scissors the way you would for curling ribbon. When you’ve compiled a decent amount of curls, begin adhering them to your tree with a hot glue gun.

Fill the entire tree form with the paper curls until you’re happy with the look. If you’d like, make a star to adhere to the top or leave it as is — and tada! A very merry (paper) Christmas tree.

With the holiday season underway, we know that there’s going to be lots of gift wrapping in the near future! Add a special touch to your gifts this year with handmade bows — they’re beautiful and will add the perfect personal touch to all of your gifts. (And bonus — they’re really easy to make!)

You can visit us on Youtube to see the instructional video that we put together, which shows you the whole process step-by-step. We’ve also put together this handy set of instructions that you can print out. You’ll need some of our eco gift wrap, scissors, a ruler, and a glue stick or double-sided tape for this project. Happy wrapping!

How cute is this paper holiday dress!? Jessica Sanders from Salutations in Charlotte is the dress maker extraordinaire behind this beautiful Christmas cocktail dress – made with our double-sided, eco-friendly Mistletoe wrap, this dress has us so excited for the holiday season! Those presents and custom holiday cards are pretty as can be, too — be sure to stop by your local Smock retailer to take advantage of our custom letterpress holiday promotion and stock up on holiday essentials today!

Have you created a masterpiece with our eco-friendly gift wrap? Share it with us! Get in touch with details and photos today!

Got the back to school blues? This DIY is an adorable way to spruce up your school books (or any other books, for that matter) and it’s super easy! You will need:

• Your favorite Smock gift wrap (our picks from the left: Pageant, Plume, Jade, April, and Beetle)
• A ruler
• Scissors
• Tape
• A pen or pencil

To start, you’ll need to measure and cut your sheet of gift wrap to fit your book. We recommend giving a 3-4-inch margin on either side of the (open) book, and then a 1-2-inch margin above and below the book.

After you’ve cut your gift wrap, fold up the top and bottom of the sheet. Be sure that the folds are not shorter than the book. Use a few pieces of tape in the middle to keep everything straight.

Next, with the book inside, fold the paper in half, making sure the sides are even. Then, take the top part of the gift wrap and fold it neatly under the book’s cover. Repeat this step on the bottom.

After you’ve made even folds, carefully slip onto the book, securing the book’s cover into the little pockets that the folds create. Secure with tape.

Tada! We are loving the end result. And since our gift wrap is double-sided, you can alternate patterns – perfect for prettying up a set of books to display at home!

In San Fransisco, we had the chance to stop by a few more Smock retailers – first up: Paperwhirl. We spoke with Kitty, one of the owners of the trendy Union Square stationery shop.

What cause do your store support?

Paperwhirl tries to support local artists whenever possible – a lot of the cards and merchandise that we keep in the store comes from local artists in the Bay area.

What about your store are you most proud of?

We’re probably one of  the only independent businesses on Union Square – it’s mostly chains, and we’re one of the few small, privately owned shops in this area. We’re also proud of the fact that we’ve been in business for almost 30 years.

If someone is visiting your store, what’s another essential stop in your neighborhood?

I love this shop called Downtown – it’s got some really edgy, organic clothing.

What’s the hottest color palette out there right now?

We’ve been seeing lots of bright, happy colors lately – oranges, corals, and pinks have been really popular for summer.

Our next stop was to Cherish – a sweet shop with lots of paper love. They had a great studio set up that’s perfect for parties – we got to see one getting started during our visit! This particular party was a birthday and scrap-booking event, and looked like so much fun! There were tons of beautiful papers to be found throughout the shop – we couldn’t get enough.

Ryan from Cherish filled us in on the shop – check out our interview with him!

What cause does your store believe in? How does this impact the store?

We give lots of donations to auctions that benefit local schools throughout the city – we tend to do a lot of gift certificates for parties and studio space usage, so we donate a lot of our services.

What about your store are you most proud of? What makes you unique?

We’ve narrowed down our store image to be more about local artists – we have a lot of items in the shop that are made locally, and some we make ourselves. It’s a win-win – we love offering a selection of local goods, and it provides an opportunity for the artists to get exposure, too.

What do you predict will be the biggest wedding or stationery trend for 2012?

I’ve noticed lately that  a lot of brides are more mindful about the environment when it comes to their wedding stationery, and I think that trend is going to grow even more in 2012. They’re scaling back, trying to waste less paper, and making their selections extra special – choosing quality over quantity.

Thanks so much to Paperwhirl and Cherish for welcoming us with open arms! Be sure to stop in to these fabulous shops if you’re in the San Francisco Bay area!

As owners of The Enchanted Florist, a whimsical, flower lover’s dream come true,  Lance and Kim Williams opened the most charming stationery boutique in Burbank, California – An Open Invitation. This inviting space is nestled right next store to their flower shop, so visiting is certainly a treat!

About two years ago, I met the cutest couple ever at the National Stationery Show – guess who!? They both had the warmest personalities and a great love story! I was hooked! Lance and Kim had actually met and fell in love while working in the flower business together – adorable, right? And they just so happened to be overly intrigued by Smock – even better! They wanted to be Smock dealers right away and the rest is history.

Our adventurous trip out west in June lead us right to this enchanted world of flowers and stationery created by the Williams’. Surrounded by the scent of orchids, the textures of fine papers and sweet-as-pie gifts – I didn’t want to leave! You won’t want to either!

Be sure to stop by – the invitation is always open!

by Lindsy Aragona

Lindsy and I are back from our whirlwind adventure to California, and we are so excited to share photos from our trip! We had the opportunity to visit with a bunch of our amazing dealers, and even had the pleasure of teaming up with Urbanic for a kickin’ summer social. Complete with DIY pinwheels (made from swatches of our favorite eco gift wrap), delicious lemonade cocktails, and the best (organic!) ice cream ever – this was one awesome celebration of summer. Here are some photos of the set-up – stay tuned for part 2!

We’re so excited to show off our National Stationery Show booth now that we’re home and recovering from the excitement of the show. Conceptualizing our booth and thinking about how we can best show off all of our exciting new products is always a long process, so seeing it come together is really rewarding. Here’s a little look at setup day and the finished booth design…

Here’s what the booth looked like when we showed up. Our 10′ by 30′ space is consumed by our two large shipping crates and an oversized boom lift that decided that our booth looked like a cozy place to hang out for a bit. 20 minutes later, the space is cleared out and we’re ready for set up!

A little while later, our flooring is down and the walls of our booth are being constructed…

…it doesn’t take long before co-owner Harold is feeling a little loopy from playing with bolts and nuts and framing. (He actually loves setup, don’t let him fool you.)

A bit later, the walls go up!

After our wall framing is up, it’s time for the canvas panels that form the walls of our booth.

Then, the shelving goes up and we start merchandising product. (Making time for a little lunch and a little fun along the way.)

And just like that (or, really, several hours later) here’s what we had…

So there you have it! Stay tuned next week for more highlights from the show, including a fun tutorial on how to make the paper flowers we used all over the booth. (We made more than 100 of them from our double-sided recycled wrapping papers!) They were such a hit we promised to share the how-to so everyone can make their own. Happy weekend!