We were SO excited to team up with Antoinette at Paperista for the incredible paper project that we’re about to share. The stationery boutique wanted to create a super-special display for a recent bridal event, so they teamed up with a local college design student to create fashion out of paper. Rika VanHeerde Snyder – a student in the Apparel Design Program at the University of Minnesota and intern at Joynoelle – created the most amazing, one-of-a-kind, letterpress wedding gown and cocktail dress for the display. The dresses were made entirely from recycled Smock stationery and invitations, as well as a bit of our eco-friendly gift wrap. We were completely blown away by the end result — take a look!

Rika worked with hundreds of scraps of bamboo paper to create the dresses.

The corset top on the wedding gown is completely stunning. The gown was crafted with our ivory bamboo paper, and some of the letterpress ink colors that are shown include raspberry, mango and taupe.

The cocktail dress was created with our white bamboo paper and features pretty hints of blue (our Ceylon gift wrap).

A huge thank you to the lovely ladies at Paperista for choosing to work with us on this incredible project!

{Photos by Erica Loeks Photography}

Got the back to school blues? This DIY is an adorable way to spruce up your school books (or any other books, for that matter) and it’s super easy! You will need:

• Your favorite Smock gift wrap (our picks from the left: Pageant, Plume, Jade, April, and Beetle)
• A ruler
• Scissors
• Tape
• A pen or pencil

To start, you’ll need to measure and cut your sheet of gift wrap to fit your book. We recommend giving a 3-4-inch margin on either side of the (open) book, and then a 1-2-inch margin above and below the book.

After you’ve cut your gift wrap, fold up the top and bottom of the sheet. Be sure that the folds are not shorter than the book. Use a few pieces of tape in the middle to keep everything straight.

Next, with the book inside, fold the paper in half, making sure the sides are even. Then, take the top part of the gift wrap and fold it neatly under the book’s cover. Repeat this step on the bottom.

After you’ve made even folds, carefully slip onto the book, securing the book’s cover into the little pockets that the folds create. Secure with tape.

Tada! We are loving the end result. And since our gift wrap is double-sided, you can alternate patterns – perfect for prettying up a set of books to display at home!

In San Fransisco, we had the chance to stop by a few more Smock retailers – first up: Paperwhirl. We spoke with Kitty, one of the owners of the trendy Union Square stationery shop.

What cause do your store support?

Paperwhirl tries to support local artists whenever possible – a lot of the cards and merchandise that we keep in the store comes from local artists in the Bay area.

What about your store are you most proud of?

We’re probably one of  the only independent businesses on Union Square – it’s mostly chains, and we’re one of the few small, privately owned shops in this area. We’re also proud of the fact that we’ve been in business for almost 30 years.

If someone is visiting your store, what’s another essential stop in your neighborhood?

I love this shop called Downtown – it’s got some really edgy, organic clothing.

What’s the hottest color palette out there right now?

We’ve been seeing lots of bright, happy colors lately – oranges, corals, and pinks have been really popular for summer.

Our next stop was to Cherish – a sweet shop with lots of paper love. They had a great studio set up that’s perfect for parties – we got to see one getting started during our visit! This particular party was a birthday and scrap-booking event, and looked like so much fun! There were tons of beautiful papers to be found throughout the shop – we couldn’t get enough.

Ryan from Cherish filled us in on the shop – check out our interview with him!

What cause does your store believe in? How does this impact the store?

We give lots of donations to auctions that benefit local schools throughout the city – we tend to do a lot of gift certificates for parties and studio space usage, so we donate a lot of our services.

What about your store are you most proud of? What makes you unique?

We’ve narrowed down our store image to be more about local artists – we have a lot of items in the shop that are made locally, and some we make ourselves. It’s a win-win – we love offering a selection of local goods, and it provides an opportunity for the artists to get exposure, too.

What do you predict will be the biggest wedding or stationery trend for 2012?

I’ve noticed lately that  a lot of brides are more mindful about the environment when it comes to their wedding stationery, and I think that trend is going to grow even more in 2012. They’re scaling back, trying to waste less paper, and making their selections extra special – choosing quality over quantity.

Thanks so much to Paperwhirl and Cherish for welcoming us with open arms! Be sure to stop in to these fabulous shops if you’re in the San Francisco Bay area!

During our West Coast travels, Lindsy and I had the chance to stop in and visit lots of our LA dealers – we were thrilled to be able to stop in to the shops and meet our lovely retailers in person! Today we’re highlighting some images of two of the stores we visited during our trip – we’ll start with Presence Studio City, a stationery and gift shop in Studio City. Presence offers a carefully curated selection of unique gifts – including some gorgeous hardcover books, one-of-a-kind jewelry, home decor, fragrant candles, and more.

We chatted with Kaila from Presence – she was kind enough to tell us more about this sweet boutique!

What about the store are you most proud of?

We try to showcase unique yet affordable gifts that people won’t find anywhere else. We also pride ourselves on our customer service – many of our stationery and gift customers come back on return visits because they were so happy with their experience.

What’s the hottest color palette right now?

We’ve been seeing a lot of blues right now – cool tones of blue paired with silver, lots of navy, some turquoise here and there too. Blue is definitely a popular color right now.

One of our other stops in LA was to Landis Gifts & Stationery – a shop that truly has something special for everyone. Located on Larchmont Boulevard – an area that got its start in the early 1920′s – the shop is nestled into one of the most historic areas in LA and is surrounded by a wonderful mix of boutiques and restaurants.

Edie shared some thoughts about some of our latest products – check out her interview with Lindsy!

Couldn’t make it to the Summer Social at Urbanic? Dying to make your own bundle of fabulous Smock pinwheels? Here’s the how-to!

No great pinwheel is complete without our eco gift wrap – it’s double-sided, so you’ll get bold & beautiful patterns no matter which way you decide to create your masterpiece. Our gift wrap is sustainably printed on 100% post-consumer recycled, FSC-certified paper, so it’s not just pretty, but it’s eco-friendly, too! We’re diggin’ the Sorbet, Pollen and Anchor gift wraps – so perfect for summertime. Pick out your favorite patterns & get crafting today!

Photography - The Why We Love

We are so excited to share this amazing little video from the Urbanic Summer Social! Design Life Cinema shot this great footage, and we just love seeing all of our crafty guests picking their favorite Smock gift wrap & putting our DIY pinwheel project in motion!

As promised, more photos from the Summer Social! The talented husband-and-wife duo over at The Why We Love provided us with some amazing images of the event. We teamed up with Bash Please, who helped set up the scene with some gorgeous decor, Sweet Lucie’s, who provided incredible organic ice cream, and Mrs. Lilien, who poured delicious lemonade cocktails throughout the night. Attendees included some stylish L.A. bloggers, letterpress lovers, summer enthusiasts, some sweet kids & some kids at heart. We had so much fun getting to chat with everyone who stopped by – it turned out to be one great party!  Even more fabulous photos from the event can be found over on 100 Layer cake - check it out!

By the end of the night, attendees made over 275 Smock pinwheels out of our cheery eco gift wrap!

A big thanks to Audrey at Urbanic for hosting – we had a blast!

Lindsy and I are back from our whirlwind adventure to California, and we are so excited to share photos from our trip! We had the opportunity to visit with a bunch of our amazing dealers, and even had the pleasure of teaming up with Urbanic for a kickin’ summer social. Complete with DIY pinwheels (made from swatches of our favorite eco gift wrap), delicious lemonade cocktails, and the best (organic!) ice cream ever – this was one awesome celebration of summer. Here are some photos of the set-up – stay tuned for part 2!

Our friends at Haute Papier in Leesburg, Virginia recently featured our Smock Everyday Flounce Wrap on their blog- Haute Papier!

We love the Kusudama origami flower they created! For how-to directions please visit: Haute Papier!

(Our double-sided gift wrap, by the way, is made from 100% post-consumer recycled, FSC-certified paper, and is printed via wind power).

We had such a great time at last night’s summer social at Urbanic - here’s a sneak peak of the event! Thanks to the 200+ folks who turned out to celebrate summer, letterpress, and really cool pinwheels with us.