Tell us about yourself & the shop. What was the inspiration behind Urban Coast?
I had a very blessed 20 year career in sports and entertainment marketing. I worked for companies such as IMG and Adidas, and served as the Sports Commissioner for the State of Massachusetts, an appointment by Governor Mitt Romney as the Chair of the Governor’s Committee on Physical Fitness and Sports, and then built my own company which I later sold. A geographical move made me ponder what was next. I decided to create a business that represented all the things I loved about my prior career and the challenges I faced in planning prestigious events. Thus, I founded URBANcoast: marrying the creative side of events and developing a model that provides a one stop shopping experience for clients. URBANcoast offers custom invitation designs, and represents the best in stationery, personalized gifts and accessories, and tabletop decor.

What do you love most about what you do?
Designing a one-of-a-kind look for clients that conveys the style and experience of their event. I also love getting to know our clients – it is such a personal process that takes place over an extended period of time. It creates a special opportunity to form a bond that goes beyond their wedding and carries over into other momentous occasions in their life.

Any predictions for 2012 weddings? What do you think will be popular this year? We are seeing a huge surge in letterpress. History always repeats itself. Additionally, fonts are taking center stage.  This is why Smock and Bella Figura [Smock's sister company] do so well for us. Having your design libraries allows our clients to create a unique look that represents their personality.

What’s the hottest color palette out there right now? Taupe — this color somehow makes its way into a majority of our designs.

What charities does your store support? We support a number of local charities, but the one we champion most is the Morton Plant Mease Foundation. Morton Plant is one of the top 50 hospitals in the country and we are fortunate to have the care they offer in our backyard. We have raised almost 100K and named a hospital suite on the new Women & Children’s floor after my father who has been on staff there for over 40 years, in addition to three other physicians who have made a profound impact on the lives of many in our community.

What about your store are you most proud of? Our relationships with our clients, which have been cultivated through excellent customer service, delivering a quality product and exceeding their expectations. It’s phenomenal!

If someone is visiting your store, what’s another essential stop in your neighborhood? 432 Westside. An amazing clothing boutique owned by none other than my mother!

Thank you, Soosie, for giving us a glimpse at the inspiration behind Urban Coast! And if you’re in the Belleair Bluffs area, be sure to stop by this fabulous shop!

Rika worked with hundreds of scraps of bamboo paper to create the dresses.

The corset top on the wedding gown is completely stunning. The gown was crafted with our ivory bamboo paper, and some of the letterpress ink colors that are shown include raspberry, mango and taupe.

The cocktail dress was created with our white bamboo paper and features pretty hints of blue (our Ceylon gift wrap).

A huge thank you to the lovely ladies at Paperista for choosing to work with us on this incredible project!

{Photos by Erica Loeks Photography}

What cause do your store support?

Paperwhirl tries to support local artists whenever possible – a lot of the cards and merchandise that we keep in the store comes from local artists in the Bay area.

What about your store are you most proud of?

We’re probably one of  the only independent businesses on Union Square – it’s mostly chains, and we’re one of the few small, privately owned shops in this area. We’re also proud of the fact that we’ve been in business for almost 30 years.

If someone is visiting your store, what’s another essential stop in your neighborhood?

I love this shop called Downtown – it’s got some really edgy, organic clothing.

What’s the hottest color palette out there right now?

We’ve been seeing lots of bright, happy colors lately – oranges, corals, and pinks have been really popular for summer.

Our next stop was to Cherish – a sweet shop with lots of paper love. They had a great studio set up that’s perfect for parties – we got to see one getting started during our visit! This particular party was a birthday and scrap-booking event, and looked like so much fun! There were tons of beautiful papers to be found throughout the shop – we couldn’t get enough.

Ryan from Cherish filled us in on the shop – check out our interview with him!

What cause does your store believe in? How does this impact the store?

We give lots of donations to auctions that benefit local schools throughout the city – we tend to do a lot of gift certificates for parties and studio space usage, so we donate a lot of our services.

What about your store are you most proud of? What makes you unique?

We’ve narrowed down our store image to be more about local artists – we have a lot of items in the shop that are made locally, and some we make ourselves. It’s a win-win – we love offering a selection of local goods, and it provides an opportunity for the artists to get exposure, too.

What do you predict will be the biggest wedding or stationery trend for 2012?

I’ve noticed lately that  a lot of brides are more mindful about the environment when it comes to their wedding stationery, and I think that trend is going to grow even more in 2012. They’re scaling back, trying to waste less paper, and making their selections extra special – choosing quality over quantity.

Thanks so much to Paperwhirl and Cherish for welcoming us with open arms! Be sure to stop in to these fabulous shops if you’re in the San Francisco Bay area!

Is there a cause or charity your store supports? Tell us all about it:

Sugar Paper donates to a myriad of charities throughout the year.  Our clients are very philanthropic and we support their causes through donations.  This year, however, we have chosen pediatric cancer as our personal cause.  Jamie and I are both new mothers and a close friend recently lost her baby to a rare form of cancer.  Her battle was a tough fight and loss of baby Quinn has left a mark on our hearts.

What about your store are you most proud of? What makes you unique?

We’re proud of the Sugar Paper team.  The invitation business is driven by deadlines and our days can be very busy.  We feel lucky to work with a group of creative people who work extremely hard and make us laugh every day.  Laughter seems to make the load lighter.

What do you predict will be the biggest wedding or stationery trend for 2012?

Hottest color palette right now?

If someone is visiting your store, what’s another essential stop in your neighborhood?

If you’re visiting our original location on Ensley Avenue, Clementine Bakery is a MUST.  The chocolate chip cookies are gooey in the middle and crisp on the edge – our favorite kind.  If you visit our Brentwood Country Mart location, the Mart is a destination in and of itself.  Caffe Luxxe serves artisanal coffee and Sweet Rose Creamery makes homemade ice cream that will knock your socks off.  The salted caramel is our personal favorite.

A huge thanks goes out to Chelsea for filling us in on everything Sugar Paper – if you’re in LA, be sure to stop in!!

**Be like Sugar Paper and support research for pediatric cancer by visiting any of the following foundations:

Pediatric Cancer Foundation

Alex’s Lemonade Stand

Pediatric Cancer Research Foundation

St. Jude’s Children’s Research Hospital

We chatted with Kaila from Presence – she was kind enough to tell us more about this sweet boutique!

What about the store are you most proud of?

We try to showcase unique yet affordable gifts that people won’t find anywhere else. We also pride ourselves on our customer service – many of our stationery and gift customers come back on return visits because they were so happy with their experience.

What’s the hottest color palette right now?

We’ve been seeing a lot of blues right now – cool tones of blue paired with silver, lots of navy, some turquoise here and there too. Blue is definitely a popular color right now.

One of our other stops in LA was to Landis Gifts & Stationery – a shop that truly has something special for everyone. Located on Larchmont Boulevard – an area that got its start in the early 1920′s – the shop is nestled into one of the most historic areas in LA and is surrounded by a wonderful mix of boutiques and restaurants.

Edie shared some thoughts about some of our latest products – check out her interview with Lindsy!

About two years ago, I met the cutest couple ever at the National Stationery Show – guess who!? They both had the warmest personalities and a great love story! I was hooked! Lance and Kim had actually met and fell in love while working in the flower business together – adorable, right? And they just so happened to be overly intrigued by Smock – even better! They wanted to be Smock dealers right away and the rest is history.

Our adventurous trip out west in June lead us right to this enchanted world of flowers and stationery created by the Williams’. Surrounded by the scent of orchids, the textures of fine papers and sweet-as-pie gifts – I didn’t want to leave! You won’t want to either!

Be sure to stop by – the invitation is always open!

by Lindsy Aragona

While visiting PS Paper, we had the chance to meet with Johanna and her friendly dog Nyack – a loveable stray who was found (and adopted!) on a hiking trip a few years back.

We were thrilled to hear the story behind all of the beautiful paper cranes hanging in the storefront window, and Johanna was kind enough to tell us all about it – check out the video below!

Lindsy, Stacey and I before the event!

Union Street Papery carries a great selection of our eco-friendly Smock Everyday products – boxes, cubes, letterpress calendars, gift wrap, letterpress note cards & more can be found in this charming shop!

Upstairs, brides & stationery aficionados had the opportunity to look over the brand new designs from our new album in the stunning bridal bungalow.

We had so much fun getting to know the gals at Union Street Papery, and especially enjoyed having the opportunity to meet with some local stationery lovers and help them design their own custom pieces! A huge thanks goes out to Stacey for hosting such a fabulous event!

By the end of the night, attendees made over 275 Smock pinwheels out of our cheery eco gift wrap!

A big thanks to Audrey at Urbanic for hosting – we had a blast!