Archive for the ‘Smock Store Spotlight’ Category
Smock Store Spotlight: Shindig Paperie
Trisha Logan, a paper and textile obsessed designer, and owner of Shindig Paperie in Fayetteville, Arkansas is joining us today with a spectacular spotlight on her charming storefront. We love the way she incorporates Smock products throughout the shop — the pops of bright colors contrast beautifully next to crisp, clean whites.

Behind the scenes of Shindig Paperie. My background is in textile and apparel design, but I’ve worked as the art director and designer for a large gift and paper line for 9 years. I saw so much beautiful product at trade shows and in my trend research. In addition, I’m very attached and connected to my quaint college town, Fayetteville. Eventually, over many late night conversations with my good friend Brooke, a former shop owner and sales rep, we decided to open a shop to bring some of these fabulous lines to our eclectic little downtown district. No similar concepts for a store existed in the area, and many local brides were frustrated by the lack of great paper here. Most chose to go online for unique invitations despite the surging trend and movement toward “buying local”. We had been in love with Smock for a long time and knew it would be the first line we wanted to get for the shop.

Stationery Love. My favorite part has to be discovering new lines, bringing them to town, then seeing people go crazy for them at the store, on Instagram, and on Facebook. I also love helping people add unique, personal touches to their weddings and special occasions. I’ve always gone a little nuts with my own parties and this way I get to do it more often! The most challenging part is definitely trying to juggle the different roles of being a small business owner, art director for another company, mother, and wife. It gets a little crazy. Thankfully I have a great business partner in Brooke and an understanding, supportive family.

Supporting local + green businesses. We make an effort to carry as many green lines as possible; I would say they make up about 70% of the store. We also try to carry as many local and regional lines and artists as possible. In addition, we donate pretty regularly to various fundraising efforts in our area, through both design work and product. We’re also in the process of starting a monthly group focused on writing letters and cards to area residents going through rough times.

Must-see stops in Fayetteville, Arkansas. I love my town, and one reason is the locally-owned retail renaissance of recent years. We have a great relationship with a lot of stores in our downtown neighborhood, and they truly are some of favorite places to shop: the Mustache, Savoir-Faire, Mae’s Heirloom’s, Riffraff and Good Things, just to name a few.

If you happen to live near (or visit!) Fayetteville, be sure you stop in and explore Shindig Paperie. Thanks so much Trisha (and Brooke!) for letting us get a peek inside your beautiful shop!
Smock Store Spotlight: Urban Coast
Today we’re highlighting Urban Coast, one of our fabulous Smock retailers! Based in Belleair Bluffs, Florida, Urban Coast specializes in custom letterpress wedding invitations and event design. Owner Soosie Lazenby was kind enough to give us a behind the scenes scoop on this fabulous paperie.

Tell us about yourself & the shop. What was the inspiration behind Urban Coast?
I had a very blessed 20 year career in sports and entertainment marketing. I worked for companies such as IMG and Adidas, and served as the Sports Commissioner for the State of Massachusetts, an appointment by Governor Mitt Romney as the Chair of the Governor’s Committee on Physical Fitness and Sports, and then built my own company which I later sold. A geographical move made me ponder what was next. I decided to create a business that represented all the things I loved about my prior career and the challenges I faced in planning prestigious events. Thus, I founded URBANcoast: marrying the creative side of events and developing a model that provides a one stop shopping experience for clients. URBANcoast offers custom invitation designs, and represents the best in stationery, personalized gifts and accessories, and tabletop decor.
What do you love most about what you do?
Designing a one-of-a-kind look for clients that conveys the style and experience of their event. I also love getting to know our clients – it is such a personal process that takes place over an extended period of time. It creates a special opportunity to form a bond that goes beyond their wedding and carries over into other momentous occasions in their life.
Any predictions for 2012 weddings? What do you think will be popular this year? We are seeing a huge surge in letterpress. History always repeats itself. Additionally, fonts are taking center stage. This is why Smock and Bella Figura [Smock's sister company] do so well for us. Having your design libraries allows our clients to create a unique look that represents their personality.
What’s the hottest color palette out there right now? Taupe — this color somehow makes its way into a majority of our designs.


What charities does your store support? We support a number of local charities, but the one we champion most is the Morton Plant Mease Foundation. Morton Plant is one of the top 50 hospitals in the country and we are fortunate to have the care they offer in our backyard. We have raised almost 100K and named a hospital suite on the new Women & Children’s floor after my father who has been on staff there for over 40 years, in addition to three other physicians who have made a profound impact on the lives of many in our community. Read the rest of this entry »
Smock Store Spotlight: Paperista’s Letterpress Wedding Gown
We were SO excited to team up with Antoinette at Paperista for the incredible paper project that we’re about to share. The stationery boutique wanted to create a super-special display for a recent bridal event, so they teamed up with a local college design student to create fashion out of paper. Rika VanHeerde Snyder – a student in the Apparel Design Program at the University of Minnesota and intern at Joynoelle – created the most amazing, one-of-a-kind, letterpress wedding gown and cocktail dress for the display. The dresses were made entirely from recycled Smock stationery and invitations, as well as a bit of our eco-friendly gift wrap. We were completely blown away by the end result — take a look!

Rika worked with hundreds of scraps of bamboo paper to create the dresses.


The corset top on the wedding gown is completely stunning. The gown was crafted with our ivory bamboo paper, and some of the letterpress ink colors that are shown include raspberry, mango and taupe.

The cocktail dress was created with our white bamboo paper and features pretty hints of blue (our Ceylon gift wrap).
A huge thank you to the lovely ladies at Paperista for choosing to work with us on this incredible project!
{Photos by Erica Loeks Photography}
Smock travels – San Francisco
In San Fransisco, we had the chance to stop by a few more Smock retailers – first up: Paperwhirl. We spoke with Kitty, one of the owners of the trendy Union Square stationery shop.

What cause do your store support?
Paperwhirl tries to support local artists whenever possible – a lot of the cards and merchandise that we keep in the store comes from local artists in the Bay area.
What about your store are you most proud of?
We’re probably one of the only independent businesses on Union Square – it’s mostly chains, and we’re one of the few small, privately owned shops in this area. We’re also proud of the fact that we’ve been in business for almost 30 years.
If someone is visiting your store, what’s another essential stop in your neighborhood?
I love this shop called Downtown – it’s got some really edgy, organic clothing.
What’s the hottest color palette out there right now?
We’ve been seeing lots of bright, happy colors lately – oranges, corals, and pinks have been really popular for summer.

Our next stop was to Cherish – a sweet shop with lots of paper love. They had a great studio set up that’s perfect for parties – we got to see one getting started during our visit! This particular party was a birthday and scrap-booking event, and looked like so much fun! There were tons of beautiful papers to be found throughout the shop – we couldn’t get enough.

Ryan from Cherish filled us in on the shop – check out our interview with him!
What cause does your store believe in? How does this impact the store?
We give lots of donations to auctions that benefit local schools throughout the city – we tend to do a lot of gift certificates for parties and studio space usage, so we donate a lot of our services.
What about your store are you most proud of? What makes you unique?
We’ve narrowed down our store image to be more about local artists – we have a lot of items in the shop that are made locally, and some we make ourselves. It’s a win-win – we love offering a selection of local goods, and it provides an opportunity for the artists to get exposure, too.
What do you predict will be the biggest wedding or stationery trend for 2012?
I’ve noticed lately that a lot of brides are more mindful about the environment when it comes to their wedding stationery, and I think that trend is going to grow even more in 2012. They’re scaling back, trying to waste less paper, and making their selections extra special – choosing quality over quantity.


Thanks so much to Paperwhirl and Cherish for welcoming us with open arms! Be sure to stop in to these fabulous shops if you’re in the San Francisco Bay area!
Smock Store Spotlight – Sugar Paper
We’re so happy to be able to share more photos and highlights of our West Coast travels! It was such a treat to be able to visit Sugar Paper when we were in LA – it’s the most adorable stationery boutique with so much style and charm. Chelsea from Sugar Paper gave us the scoop on what’s trending, what they love & how they’re making the world a better place.

Is there a cause or charity your store supports? Tell us all about it:
Sugar Paper donates to a myriad of charities throughout the year. Our clients are very philanthropic and we support their causes through donations. This year, however, we have chosen pediatric cancer as our personal cause. Jamie and I are both new mothers and a close friend recently lost her baby to a rare form of cancer. Her battle was a tough fight and loss of baby Quinn has left a mark on our hearts.

What about your store are you most proud of? What makes you unique?
We’re proud of the Sugar Paper team. The invitation business is driven by deadlines and our days can be very busy. We feel lucky to work with a group of creative people who work extremely hard and make us laugh every day. Laughter seems to make the load lighter.


What do you predict will be the biggest wedding or stationery trend for 2012?

Hottest color palette right now?

If someone is visiting your store, what’s another essential stop in your neighborhood?
If you’re visiting our original location on Ensley Avenue, Clementine Bakery is a MUST. The chocolate chip cookies are gooey in the middle and crisp on the edge – our favorite kind. If you visit our Brentwood Country Mart location, the Mart is a destination in and of itself. Caffe Luxxe serves artisanal coffee and Sweet Rose Creamery makes homemade ice cream that will knock your socks off. The salted caramel is our personal favorite.
A huge thanks goes out to Chelsea for filling us in on everything Sugar Paper – if you’re in LA, be sure to stop in!!
**Be like Sugar Paper and support research for pediatric cancer by visiting any of the following foundations:
Smock Travels – Los Angeles
During our West Coast travels, Lindsy and I had the chance to stop in and visit lots of our LA dealers – we were thrilled to be able to stop in to the shops and meet our lovely retailers in person! Today we’re highlighting some images of two of the stores we visited during our trip – we’ll start with Presence Studio City, a stationery and gift shop in Studio City. Presence offers a carefully curated selection of unique gifts – including some gorgeous hardcover books, one-of-a-kind jewelry, home decor, fragrant candles, and more.


We chatted with Kaila from Presence – she was kind enough to tell us more about this sweet boutique!
What about the store are you most proud of?
We try to showcase unique yet affordable gifts that people won’t find anywhere else. We also pride ourselves on our customer service – many of our stationery and gift customers come back on return visits because they were so happy with their experience.
What’s the hottest color palette right now?
We’ve been seeing a lot of blues right now – cool tones of blue paired with silver, lots of navy, some turquoise here and there too. Blue is definitely a popular color right now.


One of our other stops in LA was to Landis Gifts & Stationery – a shop that truly has something special for everyone. Located on Larchmont Boulevard – an area that got its start in the early 1920′s – the shop is nestled into one of the most historic areas in LA and is surrounded by a wonderful mix of boutiques and restaurants.



Edie shared some thoughts about some of our latest products – check out her interview with Lindsy!
Smock Store Spotlight – An Open Invitation
As owners of The Enchanted Florist, a whimsical, flower lover’s dream come true, Lance and Kim Williams opened the most charming stationery boutique in Burbank, California – An Open Invitation. This inviting space is nestled right next store to their flower shop, so visiting is certainly a treat!

About two years ago, I met the cutest couple ever at the National Stationery Show – guess who!? They both had the warmest personalities and a great love story! I was hooked! Lance and Kim had actually met and fell in love while working in the flower business together – adorable, right? And they just so happened to be overly intrigued by Smock – even better! They wanted to be Smock dealers right away and the rest is history.





Our adventurous trip out west in June lead us right to this enchanted world of flowers and stationery created by the Williams’. Surrounded by the scent of orchids, the textures of fine papers and sweet-as-pie gifts – I didn’t want to leave! You won’t want to either!



Be sure to stop by – the invitation is always open!
by Lindsy Aragona
Smock Store Spotlight – PS Paper in San Anselmo, California
On our recent trip to California, Lindsy and I had the pleasure of stopping by PS Paper – an adorable paper boutique in San Anselmo, California. The store recently relocated, and their new location is super sweet. PS Paper specializes in custom stationery and lovely gifts – they have an incredible selection of pretty paper goods.


While visiting PS Paper, we had the chance to meet with Johanna and her friendly dog Nyack – a loveable stray who was found (and adopted!) on a hiking trip a few years back.

We were thrilled to hear the story behind all of the beautiful paper cranes hanging in the storefront window, and Johanna was kind enough to tell us all about it – check out the video below!

Smock + Urbanic – Summer Social, part 2
As promised, more photos from the Summer Social! The talented husband-and-wife duo over at The Why We Love provided us with some amazing images of the event. We teamed up with Bash Please, who helped set up the scene with some gorgeous decor, Sweet Lucie’s, who provided incredible organic ice cream, and Mrs. Lilien, who poured delicious lemonade cocktails throughout the night. Attendees included some stylish L.A. bloggers, letterpress lovers, summer enthusiasts, some sweet kids & some kids at heart. We had so much fun getting to chat with everyone who stopped by – it turned out to be one great party! Even more fabulous photos from the event can be found over on 100 Layer cake - check it out!



By the end of the night, attendees made over 275 Smock pinwheels out of our cheery eco gift wrap!






A big thanks to Audrey at Urbanic for hosting – we had a blast!
Smock + Urbanic – Summer Social, part 1
Lindsy and I are back from our whirlwind adventure to California, and we are so excited to share photos from our trip! We had the opportunity to visit with a bunch of our amazing dealers, and even had the pleasure of teaming up with Urbanic for a kickin’ summer social. Complete with DIY pinwheels (made from swatches of our favorite eco gift wrap), delicious lemonade cocktails, and the best (organic!) ice cream ever – this was one awesome celebration of summer. Here are some photos of the set-up – stay tuned for part 2!










