Stop on by our booth at the New York International Gift Fair for an explosion of color August 13th to 18th. You can go home with beautiful Smock buttons or a DIY pinwheel kit, both made from our signature gift wrap. You will also witness our new letterpress and offset cards for September 2011—available NOWHERE else…yet! Careful the ink may still be wet on these ones. We hope to see you at booth #4162 at the Jacob Javits center during the show.

Last week our Smock team temporarily relocated to New York City and the Jacob Javits Center where we attended the New York International Gift Fair for the first time. Now that we’re back in Syracuse, we thought we’d share a behind the scenes look at the setup of our booth and the final result, including a sneak peek at some of our newest eco paper goods and stationery!

When you show up at Javits, this is what you show up to – a blank space with bare floors and a sign declaring the space as yours. In our case, the sign was crooked and hanging by a thread. No worries! We had a plan.

We ship everything to New York in two large freight crates. Then begins the task of unpacking, laying down flooring, putting up walls and assembling furniture and shelving.

After many hours of work, we finally started unwrapping product to place in the booth. We merchandise the booth the way we envision merchandising an awesome store filled with nothing but Smock goods. (Now that would be a cool store!)

Once everything is in place twelve hours later, we’re left with a booth that looks a little like this…

So there you have it! Check out our newest eco paper goods (including new gift boxes, sticky notes, gift wrap and gift bags!) and thanks to everyone who stopped by to visit us at NYIGF last week!

Many long but fun hours later, we’ve finally wrapped up setup on our first ever New York International Gift Fair booth! Tomorrow through Thursday, you can find us in booth 7555 at the Jacob Javits center showing off all of our favorite paper goods and stationery. If you’re attending the show we do hope you’ll stop by and say hi. We’ll be blogging and tweeting throughout the week so stay tuned for more from New York!

If you’re headed the New York International Gift Fair this weekend, come see us in booth 7555! Smock is making our debut at NYIGF this year and we could not be more excited. We’re bringing all of our latest releases including our new super stylish and super eco stationery and paper goods. With brand new greeting cards for spring holidays and an incredible selection of gift items and FSC certified paper goods, you don’t want to miss out on all the new Smock goodies. We’ll see you at the show!