Archive for August, 2011

New Letterpress Invitation Designs from Smock

You need these letterpress invitations now. We’re serious. Our 14 brand new letterpress wedding invitation designs just launched on our web site and they’re available in stores right now, too. Some of our favorites include the chevron-crazy Hekla, the preppy formal Breton, and the romantic flutter of Aneto. We didn’t feel like stopping after 14 designs, though — the new album features a customization of each design, so we’ve doubled the amount of pretty you can choose from. We only spent, oh, about 9 months on this release. But it was worth it.

Planning a Bar or Bat Mitzvah? Wedding? Birthday Party? Rehearsal Dinner? Baby shower?? These new designs are perfect for special occasions, and they’re all completely customizable, so go crazy & make one your own. We think you’ll love the die-cuts (or perhaps some hand bordering?), and the new gift wrap liners are pretty cool, too. We even have coordinating postage stamps to go with each new design.

Dying to get your hands on some of that gorgeous bamboo?? Visit a Smock dealer & see the new collection today.

Smock exhibits in New York City this week

Stop on by our booth at the New York International Gift Fair for an explosion of color August 13th to 18th. You can go home with beautiful Smock buttons or a DIY pinwheel kit, both made from our signature gift wrap. You will also witness our new letterpress and offset cards for September 2011—available NOWHERE else…yet! Careful the ink may still be wet on these ones. We hope to see you at booth #4162 at the Jacob Javits center during the show.
Smock NYIGF Booth 2011

Design Contest Winner: Sunny Social by Brenda Himmel Stationery

The second honoree in our design contest was sent to us by Ilyssa at Brenda Himmel Stationery. Ilyssa worked with in-house graphic designer Lindsy Aragona to create the custom artwork, and we can’t get enough of these cheery letterpress social notes! The social notes were printed in 3-color letterpress, and combine our Verbena and Grass inks with a custom ink color that Ilyssa selected. The custom artwork printed beautifully, and pairs perfectly with a coordinating Payette liner, also printed in Verbena ink.

The font selection is a perfect complement to the design and looks incredible in letterpress.

Congrats to Brenda Himmel!

inks: espresso + grass + verbena | font: tally | paper: 2- ply white | liner: payette in verbena | edge painting: | printing: letterpress | social note size: S-6

 

This design won an honorable mention in our Smock design competition for the first half of 2011. This twice-a-year competition recognizes outstanding and inspired designs submitted by our beloved dealers.

Design Contest Winner: Tantalizing Tangerine by Bennet Schneider, Inc.

We are so excited to kick off another round of the Smock Design Contest! Over the next 10 days, we’ll be honoring some really gorgeous designs that have been sent to us by our Smock retailers. So without further ado, let us begin by showcasing our first honoree!

Joellen and the team at Bennett Schneider, Inc. brought us what may be the perfect color selection for the letterpress wedding Aberdeen suite.

The tangerine ink helps this wedding announcement pop in such a way that it doesn’t overpower the design or distract from the details.  Sometimes all it takes is a little tweak to make a letterpressed card look fantastic, and that is just what they did!

inks: tangerine + black | fonts: Spencerian +  Cooper  | 2-ply ivory | printing: letterpress | liner: payette in tangerine | invite size: S-6

 

This design won an honorable mention in our Smock design competition for the first half of 2011. This twice-a-year competition recognizes outstanding and inspired designs submitted by our beloved dealers.

Smock travels – San Francisco

In San Fransisco, we had the chance to stop by a few more Smock retailers – first up: Paperwhirl. We spoke with Kitty, one of the owners of the trendy Union Square stationery shop.

What cause do your store support?

Paperwhirl tries to support local artists whenever possible – a lot of the cards and merchandise that we keep in the store comes from local artists in the Bay area.

What about your store are you most proud of?

We’re probably one of  the only independent businesses on Union Square – it’s mostly chains, and we’re one of the few small, privately owned shops in this area. We’re also proud of the fact that we’ve been in business for almost 30 years.

If someone is visiting your store, what’s another essential stop in your neighborhood?

I love this shop called Downtown – it’s got some really edgy, organic clothing.

What’s the hottest color palette out there right now?

We’ve been seeing lots of bright, happy colors lately – oranges, corals, and pinks have been really popular for summer.

Our next stop was to Cherish – a sweet shop with lots of paper love. They had a great studio set up that’s perfect for parties – we got to see one getting started during our visit! This particular party was a birthday and scrap-booking event, and looked like so much fun! There were tons of beautiful papers to be found throughout the shop – we couldn’t get enough.

Ryan from Cherish filled us in on the shop – check out our interview with him!

What cause does your store believe in? How does this impact the store?

We give lots of donations to auctions that benefit local schools throughout the city – we tend to do a lot of gift certificates for parties and studio space usage, so we donate a lot of our services.

What about your store are you most proud of? What makes you unique?

We’ve narrowed down our store image to be more about local artists – we have a lot of items in the shop that are made locally, and some we make ourselves. It’s a win-win – we love offering a selection of local goods, and it provides an opportunity for the artists to get exposure, too.

What do you predict will be the biggest wedding or stationery trend for 2012?

I’ve noticed lately that  a lot of brides are more mindful about the environment when it comes to their wedding stationery, and I think that trend is going to grow even more in 2012. They’re scaling back, trying to waste less paper, and making their selections extra special – choosing quality over quantity.

Thanks so much to Paperwhirl and Cherish for welcoming us with open arms! Be sure to stop in to these fabulous shops if you’re in the San Francisco Bay area!

Die-cut invitations + sleeves for Urban Coast

We recently had the pleasure of printing these gorgeous die-cut invitations for our friends at Urban Coast in Florida! These luxe invitations invited local industry experts to a special evening with esteemed wedding and event planner, Bryan Rafanelli. Inspired by our National Stationery Show invitations, we created a beautiful set of invitations and insert cards using one of our new die-cuts, which were neatly packaged in a stunning 2-color sleeve. Taupe and Papaya inks on our white bamboo paper made for a chic, summery look that we just adore.

ink: taupe and papaya | fonts: alice (new for 2011!) and century | paper: white 1-ply bamboo | printing: letterpress | die-cut: chesapeake | sleeve: letterpress, seneca pattern in taupe; marsden cartouche in papaya

Smock Store Spotlight – Sugar Paper

We’re so happy to be able to share more photos and highlights of our West Coast travels! It was such a treat to be able to visit Sugar Paper when we were in LA  – it’s the most adorable stationery boutique with so much style and charm. Chelsea from Sugar Paper gave us the scoop on what’s trending, what they love & how they’re making the world a better place.

Is there a cause or charity your store supports? Tell us all about it:

Sugar Paper donates to a myriad of charities throughout the year.  Our clients are very philanthropic and we support their causes through donations.  This year, however, we have chosen pediatric cancer as our personal cause.  Jamie and I are both new mothers and a close friend recently lost her baby to a rare form of cancer.  Her battle was a tough fight and loss of baby Quinn has left a mark on our hearts.

What about your store are you most proud of? What makes you unique?

We’re proud of the Sugar Paper team.  The invitation business is driven by deadlines and our days can be very busy.  We feel lucky to work with a group of creative people who work extremely hard and make us laugh every day.  Laughter seems to make the load lighter.

What do you predict will be the biggest wedding or stationery trend for 2012?

Hand lettering is HUGE right now.  Clients are requesting hand lettered stationery + invitations more and more and we predict this will continue through the 2012 wedding season.

Hottest color palette right now?

The seasons tend to dictate hot color palettes.  Right now, Sugar Paper is loving crisp white, khaki and canary yellow.

If someone is visiting your store, what’s another essential stop in your neighborhood?

If you’re visiting our original location on Ensley Avenue, Clementine Bakery is a MUST.  The chocolate chip cookies are gooey in the middle and crisp on the edge – our favorite kind.  If you visit our Brentwood Country Mart location, the Mart is a destination in and of itself.  Caffe Luxxe serves artisanal coffee and Sweet Rose Creamery makes homemade ice cream that will knock your socks off.  The salted caramel is our personal favorite.

A huge thanks goes out to Chelsea for filling us in on everything Sugar Paper – if you’re in LA, be sure to stop in!!

 

**Be like Sugar Paper and support research for pediatric cancer by visiting any of the following foundations:

Pediatric Cancer Foundation

Alex’s Lemonade Stand

Pediatric Cancer Research Foundation

St. Jude’s Children’s Research Hospital

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